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The business expanded into 100 countries and regions worldwide. The post Pop Mart 2024 Financial Reports Show Significant Growth appeared first on The Toy Book.

The new offerings feature trending brands and Target’s in-house creations. The post New for Newborns: Target Expands Its Baby Assortment with Thousands of Products appeared first on The Toy Book.

The one-shot is now available for pre-order. The post Mattel and Dark Horse Comics Team Up for New ‘Masters of the Universe: Andra’ appeared first on The Toy Book.

Paying tribute to a cherished member of the AME team. The post In Loving Memory: Lori Rubin, 1954-2025 appeared first on The Toy Book.

Today’s kids are on a new playing field. The post  Zigazoo Dives Into the Minds of Generation Alpha appeared first on The Toy Book.

Models and collector books beam into stores July 2025. The post Master Replicas Unveils New Star Trek Collection appeared first on The Toy Book.

The collab is a first for Subway Surfers. The post Subway Surfers Cruises into Partnership with Crossy Road appeared first on The Toy Book.

Citizen- it’s a brand name loaded with connotations for many enthusiasts. For me, before I knew that watches were something you could be enthusiastic about, it represented a significant step up from the Casios and Fossils I wore. It was the ubi

The Pigeon may be licensed, but he still can’t drive the bus. The post Mo Willems Expands Publishing Partnership appeared first on The Toy Book.

Like Brendan Fraser’s career, the Polaroid camera, and even Crystal Pepsi, sometimes a renaissance of a once-beloved product can cause a lot of excitement in the market. I have a suspicion the same will be said of DOXA’s new SUB 250T GMT, which w

Fans who purchase the set early will receive a limited-edition Sméagol & Déagol minibuild gift. The post LEGO Brings Middle-earth to Toy Shelves appeared first on The Toy Book.

In 2023, Schwarz Etienne debuted the Geometry line of watches. With its deconstructed dial, this collection has mixed technical precision and artistic license to create a set of watches that show that going a little avant-garde can have a huge pay-of

Boogie Board has made significant sales across over 40 countries. The post Buffalo Games Draws Up Acquisition of Boogie Board appeared first on The Toy Book.

The company is turning 10 and expanding its publishing portfolio. The post Miraculous Corp Widens its Publishing Footprint appeared first on The Toy Book.

The former EVP rejoins the leadership team to oversee sales, leasing, and marketing. The post Andmore Welcomes Scott Eckman as President appeared first on The Toy Book.

The Toy Story franchise is celebrating a 30th anniversary and a new film. The post Mattel Will Bring the ‘Toy Story 5’ Toys to Life appeared first on The Toy Book.

The full range is now available in Australia and New Zealand. The post  Tonka Speeds into Supercheap Auto appeared first on The Toy Book.

The independent brand Horage has produced some of the most genuinely interesting watches of the last several years. They’re a bit of a tough brand to pin down. Depending on how you discover them, you could mistake them for a brand obsessed with lin

We talk a lot about Formex here, and for good reason. Now celebrating its 25th year, Formex has built a well-earned reputation for pushing the limits of what we can expect from small, technical brands, and they’ve done it all while cultivating a pr

This rock, paper, scissors game delivers quick thinking with chaotic fun. The post Exploding Kittens and Tim Ferriss Unleash Coyote appeared first on The Toy Book.

The latest watch from Ressence represents a number of firsts for the brand. It’s their first watch with a bracelet, the first with a GMT complication, and the first to be marketed somewhat boldly as a tool watch. The conceit behind the Type 7 is ex

In 1995, Casio launched their Pro Trek line with the DPX-500 (a topic briefly discussed in my previous article about the Casio MW-43). Thirty years later, they’re still one of the best bang-for-buck options available when it comes to rugged, reliab

The company celebrates 10 years with party games, kid-friendly challenges, and a twist on its first release. The post Exploding Kittens Unveils Summer 2025 Lineup with New Games appeared first on The Toy Book.

With over 10 million workers supported, ESCP showcases the lasting benefits of ethical supply chain practices. The post Investing in People, Strengthening Business: ESCP’s 2024 Worker Well-Being Impact Report appeared first on The Toy Book.

This year’s tour features new global stops and regional divisions. The post On the Road Again: Hot Wheels Legends Tour Returns for 2025 appeared first on The Toy Book.

Campisano will join the newly appointed Vice Chair, Michael Keaton. The post The Toy Foundation’s Board of Trustees Appoints Kathleen Campisano as Chair, Elects New Members appeared first on The Toy Book.

Retailers receive early access and sales support through Comic Partner program. The post Square Enix and Penguin Random House Bring More Manga to Readers appeared first on The Toy Book.

Bobby Kim will oversee the company’s licensed and theme parks creative teams. The post Disney Consumer Products Names Bobby Kim as VP of Creative for the Americas appeared first on The Toy Book.

More now than ever it seems, watch companies fight their way onto the big screen through influencer programs or partnership deals with film production companies. Sometimes the partnership feels natural and complements the film, though the savvy enthu

He will manage branded products in North and South America. The post Andrew Lelchuk Joins UFC As Director of Licensing appeared first on The Toy Book.

After several weeks of speculation, Breitling has made an official announcement that they have acquired Gallett, the Swiss watchmaker that traces its roots back to 1826. The news was first reported by Tony Traina and a small handful of other outlets

The M.A.D.Editions M.A.D.2 is finally here. This is, perhaps, the most inevitable release of the year. It’s like starting your series of space operas with “Episode IV,” you know that at some point V is coming (and, indeed, I-III, but we’ll sa

Former Hasbro executive brings expertise in licensing, digital gaming, and business development. The post Exclusive: Relatable Names Casey Collins as Chief Commercial Officer appeared first on The Toy Book.

Omega has had a string of interesting releases since the white dialed Speedmaster became, if only for a minute, one of the hottest watches in the industry. That watch, released just about one year ago, set off a series of new product announcements th

If you like your watches complicated and your timezones varied, chances are you’re already aware of the Seiko Astron GPS Solar line, first launched in 2012. No, the watch doesn’t shout haphazard driving directions at you. Instead, its latest mode

While the practicality-first among us may balk at the idea of a watch that purposely obfuscates the act of checking the time at a glance, some are willing to sacrifice some functionality for a little pizzazz. Enter Paulin—the Glasgow-based brand (p

The UFC Challenge Game will hit the arcade later this month. The post Step Into the Octagon: UFC Challenge Game Hits Dave & Buster’s appeared first on The Toy Book.

The tariff talk is getting Cra-Z... The post Made In USA: Cra-Z-Art Expands U.S. Manufacturing in Response to Trump Tariffs appeared first on The Toy Book.

This LEGO brick-built mural will be unveiled on March 17 at Union Station in West Toronto. The post LEGO Group Canada Unveils 41,000-Brick Hockey Mural to Celebrate NHL Spirit appeared first on The Toy Book.

Wonderland Amusements is on its way to making at-home pinball machines more accessible. The post From Dream to Reality: Wonderland Amusements’ Kickstarter Hits $515K Milestone appeared first on The Toy Book.

The exhibit will run from March 15-April 19. The post Mattel Reveals 80th Anniversary Art Exhibit appeared first on The Toy Book.

I have to start this one off with an admission: I am not a gamer. I really, really enjoy the Grand Theft Auto franchise and have fond memories of playing them deep into the wee hours of the morning with college friends in my younger, slightly less re

The upcoming location will introduce innovative retail experiences next year. The post Build-A-Bear Workshop Announces Multi-Level Experiences in Orlando appeared first on The Toy Book.

A historic first for Europe. The post Málaga Welcomes San Diego Comic-Con appeared first on The Toy Book.

The pop-up will be open from April 3-13. The post Miniso Unveils ‘Blackpink The Game’ Experience in Jakarta appeared first on The Toy Book.

Celebrate MAR10 with this Mario Kart set. The post Cross the Finish Line with The Lego Group appeared first on The Toy Book.

Earnings season fueled a big month... The post The Toy Book Top 10: The Hottest Stories of February 2025 appeared first on The Toy Book.

This location will be the company's 23rd brick-and-mortar store globally. The post Pop Mart Opens New Location in Connecticut appeared first on The Toy Book.

Senior Integrated Project Manager Allison Felts will lead. The post Beacon Media Group and Bazooka Brands Launches In-House Integrated Agency Team appeared first on The Toy Book.

Gamers can celebrate Mario Day with popular games and new activations. The post Nintendo Download Adds Mario Madness to March appeared first on The Toy Book.

Suppose you travel frequently between the US and Britain. In that case, one difference you’ll notice pretty swiftly after escaping the airport is the proliferation (and absence) of flags depending on which side of the pond you have arrived. Over he

The LEGO Group announces six new sets inspired by 'Jurassic World Rebirth.' The post There’s Nothing That Can Tricera-top These Upcoming LEGO Sets appeared first on The Toy Book.

Kids and families will receive half a million Squishmallows. The post Jazwares Celebrates Squishmallows Day with Largest Single Donation appeared first on The Toy Book.

Hasbro's challenge seeks to draw focus to women-led innovations in the industry. The post Hasbro Reveals Winners of the 2024 Women Innovators of Play Designer Challenge appeared first on The Toy Book.

There are a number of watchmaking technologies that are tough to appreciate until you’ve actually spent considerable time with a watch. Grand Seiko’s Spring Drive comes to mind, especially if you’re inclined to constantly check your watch’s a

Held during Toy Fair, the meeting covered term renewals, an action plan, and more. The post The Toy Association Adds Members to Board at Annual General Meeting appeared first on The Toy Book.

In a monochrome, modernist twist on the recently released A1 First Series, London upstart brand Anoma—short for Anomaly— has announced its followup, the appropriately named A1 Slate. Sharing the same smooth triangular shape with rounded angles an

A curated assortment of new products that retailers should have on their radar this year. The post Hot for ’25: 100+ Toys and Games to Stock This Year appeared first on The Toy Book.

Licensing Works! will explore new opportunities for the animated series… The post Licensing Works! To Represent ‘Blocks Universe’ for North American Growth appeared first on The Toy Book.

The upcoming action figures celebrate the beloved Teenage Mutant Ninja Turtles in shell-shocking detail. The post McFarlane Toys, Paramount Partner for Collectibles in a Half-Shell appeared first on The Toy Book.

If MING Watches isn’t on your radar, I don’t really know what to tell you. The brand, which has been around since 2017 and was founded by photographer and watch enthusiast Ming Thein (his current job title at the brand, at least according to Link

The new year has already seen a slate of new Sinn timepieces with fresh color schemes, designs, and materials. But the German brand hasn’t forgotten the importance of the watch as a tool, either, and the new 613 St and 613 St UTC are prime examples

Acclaim will offer resources to independent studios and revive classic IP. The post Game Industry Vets Revive Video Game Publisher Acclaim appeared first on The Toy Book.

One of the great pleasures of G-SHOCK is the sheer variety of watches in their catalog. It’s a bit of a canard, but there truly is something for every taste in G-SHOCK world. In terms of functionality, colors, and materials, there is a seemingly en

The company is bringing a little nostalgia and new party games to its roster this year. The post Relatable Shares Upcoming Launches at Toy Fair appeared first on The Toy Book.

Join the celebration at Toy Fair. The post The Lumistella Company Celebrates 20 Years of Elf on the Shelf appeared first on The Toy Book.

Cra-Z-Art will be at Toy Fair Booth No. 769. The post Cra-Z-Art Inks Licensing Agreement with GennComm ImaGENNation for Plush Patents appeared first on The Toy Book.

See new sets yourself at booth No. 2653 The post Connetix Unveiling New Tiles Set at Toy Fair appeared first on The Toy Book.

Toy Fair attendees can experience hands-on demos, and see new innovative toys. The post Luki Lab’s Flat 2 Fast Expansion Races to Toy Fair appeared first on The Toy Book.

All dolls aim to inspire the next generation to explore music careers. The post Mattel Celebrates Music with New Barbie Career and Role Model Dolls appeared first on The Toy Book.

The Harry Potter-themed collection features four dolls and a playset. The post Walmart’s My Life As Doll Collection Expands with Harry Potter Licensing appeared first on The Toy Book.

The brand initially ran from the 1970s-2000s. The post Tree Town Toys Revives Yes & Know Brand appeared first on The Toy Book.

The company will give live demonstrations every day of the show. The post Monogram International Teases Upcoming Licensed Launches at Toy Fair appeared first on The Toy Book.

Some familiar Hollywood friends are the brains behind this new game company. The post Company Debut: Dreambo Brings Funny Games to Game Shelves Later this Year appeared first on The Toy Book.

The collection debuts later this year. The post Exclusive: Hape Toys and The Met Collaborate on New Line appeared first on The Toy Book.

Ultra Pro Entertainment has an exciting lineup of new games. The post Ultra Pro Entertainment to Debut New Games at Toy Fair appeared first on The Toy Book.

Goliath partners with EA to bring the beloved life simulation game to tabletops worldwide. The post Exclusive: The Sims Celebrates 25 Years with Goliath Board Game appeared first on The Toy Book.

This multi-year agreement will utilize DC characters and stories. The post Heroic Partnership: Mattel, Warner Bros. Ink New DC Licensing Agreement appeared first on The Toy Book.

Sometimes when a new brand enters the ultra competitive watch market, it’s tough to know how seriously to take them. There are many, many upstart watch brands that come in hot and flame out quickly. We can all point to watches and brands that we’

Find Ty at booth Nos. 723/725 The post Ty to Bring Bounce to Toy Fair with Beanie Bouncers appeared first on The Toy Book.

Cepia is also unveiling a new series of Decora Girlz dolls. The post Cepia Launches New Brands for Toy Fair appeared first on The Toy Book.

Play+ features toys, puzzles, and books that focus on early childhood development. The post Play to Learn: Ravensburger Reveals Play+ Infant and Toddler Collection appeared first on The Toy Book.

These figures will roll out over the next month. The post Hasbro Unveils New ‘Andor,’ ‘Revenge of the Sith’ Action Figures appeared first on The Toy Book.

When John and Chrissy Warren relaunched the Cornell Watch Co. in 2023, it was something of an experiment. They wanted to revive luxury watch making in America … at scale. Now, with their launch year behind them, the Warrens have proven there is an

Mattel will release these six toys alongside A Minecraft Movie’s debut. The post Mattel Joins Minecraft Movie Mania with Spring Toy Lineup  appeared first on The Toy Book.

From their distinctive lower-case name to their cohesive brand aesthetics, echo/neutra has upheld a reputation of stylized simplicity since their founding in 2019. With the Averau 39 Moon Phase, released in 2022 as a follow-up to the original Averau

Hasbro is giving fans an early look at an SDCC exclusive. The post Hasbro Unveils G.I. Joe Cold Slither Figures appeared first on The Toy Book.

Toys find a way with costumes, playsets, and more. The post Mattel To Launch ‘Jurassic World: Rebirth’ Toy Line appeared first on The Toy Book.

Marinette, we mean Ladybug, is enshrined as a limited-edition collector’s item. The post Playmates Toys and Miraculous Corp Honor 10th Anniversary with Collector Doll appeared first on The Toy Book.

The networking event benefits The Young Inventor Challenge. The post POP Pub Marks 25 Years at Toy Fair appeared first on The Toy Book.

Spin Master decides the top five trends that will shape playtime this year. The post Spin Master Reveals Top 5 Playtime Trends for 2025 appeared first on The Toy Book.

The creators will attend the TOTY awards on Friday before hitting the show floor this weekend. The post Zigazoo Brings Young Creators to Toy Fair appeared first on The Toy Book.

Cepia is set to relaunch the original ZhuZhu Pets line and more. The post Cepia Relaunches ZhuZhu Pets for Newer Generations appeared first on The Toy Book.

Rush of Ikorr features a new gameplay format and customizable experiences. The post Upper Deck Reveals New Details on Rush of Ikorr TCG appeared first on The Toy Book.

He reports to Co-Founder Brea Brand. The post Connetix names Ben Lawless-Jennings Head of Marketing appeared first on The Toy Book.

One of the things that all great micro and independent watch brands have in common is that they lean into exactly who they are. The brands that attempt to cater to changing tastes and trends never seem to last, or if they do they seem to just kind of

The MESH Helps Amazon storefront will make picking beneficial and healthy toys easier. The post MESH Helps Joins Amazon and Ravensburger to Empower Healthy Play appeared first on The Toy Book.

ZipString will show off new products at Booth No. 6451. The post ZipString Hits Million Unit Milestone Ahead of Toy Fair appeared first on The Toy Book.

The agreement renewal grants Disguise distribution and manufacturing rights. The post Disguise Signs a Multi-Year Contract Extension with The Pokémon Company International appeared first on The Toy Book.

The franchise jumps from the page to the toy department... The post Warrior Cats Roars into Retail with Bonkers Toys and Retail Monster appeared first on The Toy Book.

The toy line hits retail this fall. The post ‘Fisch’ Game Gets Real with PhatMojo Toy Collaboration appeared first on The Toy Book.

DST's lineup includes licensed action figures, statues, and busts. The post Wrestling, Wizards, and Warriors: Diamond Select Toys Packs Toy Fair with Blockbuster Collectibles appeared first on The Toy Book.

Retailers from 40 states attended the annual show in Las Vegas. The post ToyFest Issues 2025 Post-Show Wrap-Up appeared first on The Toy Book.

The company will unveil several new licensed lines at Toy Fair 2025... The post Toy Fair Terror: Trick or Treat Studios Reveals Bone-Chilling Collectibles appeared first on The Toy Book.

The animated series will get plush, action figures, and more. The post Playmates Toys to Debut ‘Team Mekbots: Animal Rescue’ Line at Toy Fair appeared first on The Toy Book.

The company is still going strong in its 90th year. The post Schleich Celebrates 90th Anniversary with North American Expansion appeared first on The Toy Book.

Toys debut this weekend, while the series premiers on Cartoon Network in April. The post ‘Iyanu’ Toys Headed to Debut at Toy Fair appeared first on The Toy Book.

The new Stretch Armstrong collection will be available in retailers this fall. The post ‘Newstlagia’ Stretches Fresh Life Out of Old Toys with New Stretch Armstrong Line appeared first on The Toy Book.

PlayMonster’s new licensed partnership, expanding into the adult games category, is coming this spring. The post PlayMonster Broadens Lineup With Never Have I Ever Party Game appeared first on The Toy Book.

Coffee and watches. They go together like peanut butter and jelly, movie theaters and popcorn, fireworks and the Fourth of July. OK, it might be the most obvious pair, but there are deep connections if you look for them. There’s a culture of hardco

The company will auction off its Toy Fair display for charity. The post Carrera Revell Unveils AI-Powered Racing System at Toy Fair appeared first on The Toy Book.

When it comes to “big” and “busy”, few do it better than the Citizen Promaster Navihawk. With a commanding presence packed with information, the aviation icon has always proven to be accessible in price, but not so much in size. That’s all

Funko founder Mike Becker’s new company is ready to debut… The post Return to Fun? Funmaker Inc. Teases the Arrival of Rokimoto appeared first on The Toy Book.

“Through constant emails, face-to-face requests at events, and in the comments of our social posts, it has been impossible to ignore the requests for this ‘Goldilocks’ case size. We are a brand that listens to our customers––you asked and w

Two new board games are unfolding this spring. The post Ultra Pro Rolling Die into GAMA Expo and Toy Fair appeared first on The Toy Book.

Over the last several years we’ve seen all kinds of models pop up for the creation and distribution of limited edition watches. It’s becoming more and more clear that this most recent period in watch enthusiast history will almost certainly be kn

The organization appoints four new members for staff and board. The post All Work, All Play: Women in Toys Reveals New Leadership appeared first on The Toy Book.

McMiller’s newest game will release this summer. The post McMiller Launches Eco-Friendly, Humor-filled Game at Toy Fair appeared first on The Toy Book.

2001: A Space Odyssey | The Board Game officially launches in June. The post Maestro Media Unveils ‘2001: A Space Odyssey’ Board Game appeared first on The Toy Book.

The international game arrives in U.S. game stores beginning July 11, 2025. The post ACD Distribution Brings CookieRun TCG to U.S. Game Stores appeared first on The Toy Book.

Excitement is mounting for BRANDmate, the licensing and IP event from the team at Spielwarenmesse eG. Set to take place June 25-26 at the Zollverein Coal Mine World Heritage Site, industry leaders from various sectors will convene to exchange ideas,

Stop by to learn and refresh during Toy Fair in New York City... The post TikTok, Trends, & Toy Ads: 15th Annual Blue Plate Media Lounge Comes to Toy Fair appeared first on The Toy Book.

Last week, Bremont — the British brand in the midst of what could conservatively be called one of the most dramatic about faces we’ve seen from a watch brand in recent memory — dropped their first novelties of the year, a trio of bronze field w

Jazwares is bringing the party to the toy store. The post Jazwares Strikes Licensing Deal with Yo Gabba Gabba! appeared first on The Toy Book.

Don’t tangle with Tangle… The post Tangle Case Takes a New Twist as Oft-Copied Toy Scores Court Victory appeared first on The Toy Book.

A few months back at a watch collector’s get together, I was asked by a friend how we at Worn & Wound decide what to write about when it comes to new releases. It’s a good question. Obviously, we can’t cover everything, so decisions have to

The pink Kawaii cat will make a stateside debut at The Toy Fair. The post License-2-Play to Bring Pembe to North America appeared first on The Toy Book.

The new Petite Pavilion will create opportunities for smaller companies. The post Small Companies Meet Big Opportunities at Toy Fair’s Petite Pavilion appeared first on The Toy Book.

The downloadable content gives users the opportunity to play four new characters. The post ‘Funko Fusion’ Adds Universal Monsters with New DLC appeared first on The Toy Book.

More families can enjoy the iconic plush pacifiers. The post WubbaNub Partners with Aurora World for Global Expansion appeared first on The Toy Book.

Spread love; it’s the Litzky way. The post Litzky PR Seeks Grants for Love, Litzky Program appeared first on The Toy Book.

The Dolphin subsidiary has promoted two executives and has a new Vice President. The post 42West Expands Leadership Team with New Appointments appeared first on The Toy Book.

Two new figures from across the Star Trek franchise will be announced each month. The post Heathside Trading Inks Deal with Paramount for Star Trek Action Figures appeared first on The Toy Book.

PMI will highlight its 2024 standout products and provide sneak peeks for 2025. The post PMI Kids’ World to Showcase Fresh Licenses at Toy Fair appeared first on The Toy Book.

Simplay3 showcases new products for 2025. The post Innovating the Industry: Simplay3 Heads to Toy Fair in New York City appeared first on The Toy Book.

Perhaps the crown jewel of Grand Seiko’s automatic watches, the 62GS was the brand’s first to feature an automatic movement. Vintage 62GS pieces championed subtlety with small crowns, “bezel-less” crystals, and smooth, polished edges. The 62G

A concept that we’re always coming back to at Worn & Wound is the thrill of discovering something new. This is fundamentally what the Windup Watch Fairs are all about, this idea that anyone can walk into a show and happen across something that

The period between LVMH Watch Week and Watches & Wonders is usually pretty quiet on the watch release front, but Zenith teamed up with Revolution to drop a new edition of their ongoing series of “Cover Girl” reissues that is almost certainly

Though I’m still confused on the pronunciation of Porsche (is it porsch or porsh-uh?), there is no mistaking the impact the brand has had on the automotive and design worlds. And, what the hell, let’s throw the watch world in, too, for good measu

For H. Moser’s first release of 2025, they’ve added a new reference to the Pioneer collection in the still somewhat new 40mm case. I’ve been a fan of the Pioneer for what it represents in the Moser catalog for some time. Moser is a very high en

There was a time not too long ago when hearing the name “Bamford” conjured images of customized luxury watches of all stripes, sometimes with a level of taste that would make many enthusiasts sneer. That’s the nature of custom watches, though.

Blokees has gained more than a million followers on international social media as part of its global expansion efforts. The post Blokees Continues Global Expansion, Shares Vision at Spielwarenmesse appeared first on The Toy Book.

The Toy Hub will be at Booth No. 3152 The post The Toy Hub To Debut ‘Meet The Inventors’ at Toy Fair 2025 appeared first on The Toy Book.

AMAV is the year's first addition for Carve Communication's client portfolio. The post AMAV Taps Carve Communications as Agency of Record for U.S. Relaunch appeared first on The Toy Book.

The carbon credits will deliver until 2026. The post The LEGO Group Pledges Millions Towards Carbon Removal appeared first on The Toy Book.

The seasoned licensing agents will represent the YouTube series across multiple categories. The post Anjar Co. & Becker Associates Rev Up ‘Leo the Truck’ Licensing Program appeared first on The Toy Book.

Imagination is at the heart of any good spy story or thriller, and MKII seems to know that well; with their latest release, the Fulcrum 39, they’ve crafted a watch fit for a speculative undercover mission in the 1970s. A diver-style piece that favo

We reached the point long ago where even the most dedicated Grand Seiko fans and collectors could be expected to keep up with the many, many different dial textures. Intricate textured dials are, at least as much as their famous Zaratsu polishing tec

The gift guide will feature more than 200 of the hottest toys for the spring and summer seasons. The post The Toy Insider Opens Submissions for Annual Spring & Summer Gift Guide appeared first on The Toy Book.

Mattel is marking 80 years of philanthropy within the toy industry. The post Mattel Toasts to Its 80th Anniversary with Philanthropic Global Initiatives appeared first on The Toy Book.

Episode 98 of A Week in Watches is full of nostalgia but has a few watches, too. We get things started by looking at the new Giorgio Galli S2Ti, the grand finale for Galli’s S-series. We follow that up with a look at Ming’s follow-up to their awa

Positive energy filled the convention center as members of the global play community gathered in Germany. The post The 74th Spielwarenmesse Concludes as Global Toy Industry Looks Ahead appeared first on The Toy Book.

The duo will serve a two-year term during which they will grow the association's membership and profile. The post ITMA Names James Zahn, Kerstin Barthel as Co-Presidents at Spielwarenmesse appeared first on The Toy Book.

Interest in new products led to a massive start to a brand new year. The post The Toy Book Top 10: The Hottest Stories of January 2025 appeared first on The Toy Book.

The HCA has announced three new board members. The post Halloween and Costume Association Introduces New Board Members appeared first on The Toy Book.

Five of 11 categories tracked by Circana saw a year-over-year increase. The post Circana Reports Global Toy Sales Stabilized in 2024 appeared first on The Toy Book.

There is always a risk when a product gets an upgrade (Crystal Pepsi, anyone?), but this is especially a touchy subject in the watch world. We, as collectors and enthusiasts, tend to keep things as they are. Small updates? Sure. Bold colorways? Absol

It’s not often that whimsy and tradition become bedfellows, even in the wild world of watches. Time-honored brands with industry gravitas rarely join forces with quirky start-ups, and on the odd occasion when they do, the results can be divisive fo

The collaboration includes an expansion of the Stranger Things Squishmallows line. The post Jazwares Joins Forces with Netflix for Stranger Things Collection appeared first on The Toy Book.

The tour begins on Jan. 31 in New York City's Madison Square Park. The post The LEGO Group Seeks to Mend Wilted Relationships with LEGO Botanicals Le Florist Flower Truck Tour appeared first on The Toy Book.

These new games expand the brand’s award-winning collection of family tabletop titles. The post Hootenanny Games Gets Groovy with Two New Board Games appeared first on The Toy Book.

Six toys won the coveted ToyAward at the world's largest international toy fair. The post Spielwarenmesse Names Top Toys appeared first on The Toy Book.

Farooqui will expand the company’s global audience. The post TOKYOPOP Hires Owais Farooqui As Director of Marketing & Sales appeared first on The Toy Book.

When Timex launched the Giorgio Galli S1 in 2020, an eponymous watch designed by the brand’s long-time creative director with over 30 years in the industry, it was met with shock. It didn’t look like a Timex, having a stripped-down, retro-luxury

Only the winning team's collectible items will ship. The post Mattel Debuts Super Bowl LIV Collectibles appeared first on The Toy Book.

The company continues to grow its brand in Europe. The post Moose Toys Grows European Connections with Iberian Expansion appeared first on The Toy Book.

From Steve McQueen’s Heuer Monaco to Breitling clocks in Bentley GTs, there’s simply no denying how inextricably linked cars and wristwatches are. The mechanical artistry exhibited in both of their productions demonstrates how creativity and engi

The new brand is officially launching in May. The post Mattel Builds a Bright Future with Mattel Brick Shop appeared first on The Toy Book.

We probably sound like a broken record, saying it over and over again, but there’s really nothing quite like a genuine surprise in this hobby. It’s just that there’s so much predictability, month after month and year after year, it’s naturall

Jem and the Holograms and My Buddy join the toy box. The post TLS Toys Expands Its Collection with More ’80s Classic Toys appeared first on The Toy Book.

On March 9th, 2024, the inaugural British Watchmakers’ Day occurred in Westminster, London, England. Organized by the Alliance of British Watch & Clock Makers, this event was celebrated as the premier watch gathering in the U.K. More than 40 br

The company has added two people to its EMEA leadership team. The post MGA Entertainment Bolsters Growth Strategy with Leadership Updates appeared first on The Toy Book.

Watching Christopher Ward’s progression over the last twenty years has been a joy. From a plucky micro-brand, it has grown into the most significant watch brand in the UK. When watch industry veteran Mike Pearson joined their team as North American

Get ready and make a plan with these updates. The post Spielwarenmesse 2025 is Almost Here appeared first on The Toy Book.

When I was in middle school, my Saturday afternoons were my own. My younger brother played travel soccer, my dad was his coach, and my mom rarely missed a game, so just about every weekend in the Fall and Spring, I had the house to myself for a few h

While I haven’t been doing “this” as long as some who have been in the watch media trenches since a time when you could reliably get a discount on a brand new Rolex at an authorized dealer, I’ve been doing it long enough to get a sense of the

Mermaid Magic premiered on Netflix in August 2024. The post Rainbow, Headstart International Plunge Together for Mermaid Toy Line appeared first on The Toy Book.

Filippone aims to strengthen Just Play’s retail partnerships. The post On the Rise: Angela Filippone Steps into Top Sales Role at Just Play appeared first on The Toy Book.

The free report shares insights on potential industry trends for the upcoming year. The post The Insights Family Launches Future Forecast Report appeared first on The Toy Book.

Olsen is the Senior Director and Head of Human Rights, Reporting and Responsible Sourcing at The LEGO Group The post ESCP Names Marie Enemark Olsen to Governance Board appeared first on The Toy Book.

I’m long on the record as being an unabashed fan of the Zenith Defy. If you search this website or listen to old podcasts, you’ll find plenty of instances of me saying that the Defy is my all time favorite line of sports watches, period. For as l

I don’t know what it is exactly, but there’s something thrilling about air shows. In fact, every summer in my hometown, people will pull their deck chairs onto the road to catch a glimpse of the U.S. Air Force demonstrating an F-35A. And even I,

Something we’ve learned about the Speedmaster over the years is that it can be, quite literally, anything. The Speedy is effectively a brand unto itself, with watches in the collection that strike just about every note possible in watchmaking. Ther

Last week, Peter Speake returned to the independent watchmaking scene when he unveiled the first pieces from his new brand, PS Horology. Peter is something of a legendary figure in the indie watchmaking world. He is the co-founder of Speake-Marin, wh

This week, at their annual press event in Vail, CO, Oris unveiled the latest edition of the Divers Sixty-Five, the Divers Sixty-Five 60th Anniversary Edition. While some have met the news of yet another trip to the Divers Sixty Five well with some co

Micro-indie brand Sartory-Billard, founded by Armand Billard and his friend Ludovic Sartory in 2015, is well-known for its custom bespoke timepieces. In a shift from its usual practices, the brand is set to release two new fully fleshed-out models fe

Micro-indie brand Sartory-Billard, founded by Armand Billard and his friend Ludovic Sartory in 2015, is well-known for its custom bespoke timepieces. In a shift from its usual practices, the brand is set to release two new fully fleshed-out models fe

The egg-citing licensing deal expands business in Latin America. The post Bad Egg Co, Toikido Partner with The Business Hub Group appeared first on The Toy Book.

The toys are coming to life. The post Roll Out Again: ‘Transformers One: New Adventures’ Debuts appeared first on The Toy Book.

This week, at their annual press event in Vail, CO, Oris unveiled the latest edition of the Divers Sixty-Five, the Divers Sixty-Five 60th Anniversary Edition. While some have met the news of yet another trip to the Divers Sixty Five well with some co

Meccano will be rejuvenated and introduced to a new generation. The post Addo Play and Spin Master Construct New Deal with Meccano appeared first on The Toy Book.

Last week, Peter Speake returned to the independent watchmaking scene when he unveiled the first pieces from his new brand, PS Horology. Peter is something of a legendary figure in the indie watchmaking world. He is the co-founder of Speake-Marin, wh

The opening continues Miniso's trend of opening superstores in Southeast Asia. The post Miniso Unveils Thailand Flagship Store appeared first on The Toy Book.

Something we’ve learned about the Speedmaster over the years is that it can be, quite literally, anything. The Speedy is effectively a brand unto itself, with watches in the collection that strike just about every note possible in watchmaking. Ther

Guess who's back, back again... Domo's back, tell a friend... The post Domo Returns: Striker Entertainment to Revive Beloved Icon in North America appeared first on The Toy Book.

The new partnership means more kids will have access to great toys. The post Brighter Together: Glo Pals and Jellystone Designs Expand Partnership to U.S. Market appeared first on The Toy Book.

Vacheron Constantin is the world’s oldest watch brand in continuous operation, and they celebrate a big anniversary this year: 270 years. That’s an incredibly long time for a company to exist, and simply by virtue of its age, Vacheron has survive

It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category exc

Here's how the industry is supporting relief efforts, and how YOU can get involved... The post Call to Action: The Toy Industry Responds to LA Wildfires appeared first on The Toy Book.

IWC holds a special place in my heart. One of my first “ultra-performance” sports watches was an IWC Aquatimer GST on a matching titanium bracelet. This was a 2000-meter water-resistant dive watch that featured a push-down locking unidirectional

2025 is the year of the snake in China, and Hublot has been creating special limited releases for the Chinese New Year since 2016. This year’s rendition, which has traditionally been implemented on Hublot’s Spirit of Big Bang has just been announ

Leadsford joined WOW! Stuff six months ago as UK Senior National Accounts Manager. The post Wow! Stuff Names Kaya Leadsford Head of Global Sales appeared first on The Toy Book.

The former Moonbug Exec will drive engagement through new integration strategies. The post WildBrain Names Emma Witkowski VP of Media Solutions appeared first on The Toy Book.

From the moment Oris announced their ProPilot X “Kermit” watch fans have been speculating about which muppet would be next to get the Oris treatment. Not that we didn’t love seeing Kermit on the dial (once a month, on the first of the month) bu

Mother-of-pearl has long acted as a sort of bridge between the commercial and artistic worlds of Asia, the Middle East, and Europe. Venetian artisans were particularly known for incorporating mother-of-pearl into luxurious pieces of jewelry and decor

'Sonic the Hedgehog 3' powers the franchise to $1 billion at the box office worldwide The post Billion-Dollar Blur: ‘Sonic The Hedgehog’ Franchise Races to Box Office History with Record-Breaking Success  appeared first on The Toy Book.

Sage plans to travel between Los Angeles and Boston RMS showrooms to interact directly with retailers. The post Jerome Sage Joins RMS as VP of Sales, Brings Global Experience appeared first on The Toy Book.

Giraldi will oversee operational strategy. The post Sesame Workshop Names Joseph Giraldi COO appeared first on The Toy Book.

If 2024 was defined by the rise of shaped cases and stone dials, it appears that 2025 is starting off with more of the same. Last year, Toledano & Chan had an unexpected hit with their debut watch, the B/1, which was a contemporary riff on the cl

Over the holiday break, I frequented the local Chinese restaurant not once, not twice, but three times. And each time, before my General Tso was brought to the table, I would pore over the paper placemat, going to the list of everyone’s birth year

Well folks, January is here, and that can really only mean one thing when it comes to new watch releases: we are about to be bombarded with Lunar New Year limited editions. They started to trickle out just before things began to shut down for the hol

In 1983, Sally Ride became the first American woman in space, the final episode of the acclaimed television series MASH* aired, the members of rock band KISS were seen without their makeup for the first time, and the first Casio G-SHOCK, the DW-5000C

Resource Partners now has a 40% stake in the company. The post Resource Partners Acquires Minority Stake in COBI Brick Manufacturer appeared first on The Toy Book.

The new toy company plans a multi-category launch with products tied to original video content. The post Creative Kids Execs, ‘Blippi’ Creator Stevin John are Born to Play appeared first on The Toy Book.

With the New Year upon us, I think it’s time to look at what we want our resolutions to be. For me? Well, I think it’s about time I learned German (Mom, if you’re reading this, I’m sorry for making you pay for those lessons for all those year

Maen Watches, based in Stockholm, Sweden, has been crafting unique timepieces since 2017. With over eight different collections, they have developed a cohesive design language that is instantly recognizable as a Maen watch. Maen entered the integrate

I had the opportunity to meet Zakir Miah, the founder of Chicago-based Haim Watch Co., at a timepiece-related event in Canada this past September. Before that, I had only admired his watches online, and I was especially drawn to the L2 Chronograph, w

The Valley Village Shopping Center expands with the specialty toy store's grand opening. The post Specialty Retail: David S. Brown Enterprises Welcomes Totally Toys for the Holiday Season appeared first on The Toy Book.

You could say that a few things have happened in the toy business this year... The post ‘The Playground Podcast’ Looks Back at 2024 in the Toy Industry appeared first on The Toy Book.

Adam Lovell currently serves as Asmodee US's Senior Business Analyst of New Releases. The post Asmodee US Takes on New Director of Hobby Sales appeared first on The Toy Book.

The Miniso Land store will open on Dec. 20. The post Miniso Land Is Making Its Holiday Debut in Madrid appeared first on The Toy Book.

A few weeks ago we told you about the Ressence Type 8 Indigo, a high craft variation on the most simple and accessible Ressence model. It turns out that the Type 8 only held the distinction of being the brand’s entry level timepiece for a few days

In 1995, I was 22 years old and sitting in the theater, eagerly awaiting the start of the new James Bond film. It had been six years since the last movie featuring Timothy Dalton, marking the longest gap between Bond films up to that point. I was alr

This year marks the fifth consecutive year that Ollie's has participated in the program. The post Ollie’s Bargain Outlet Raises More Than $1.1 Million for Toys for Tots appeared first on The Toy Book.

The Australian dogs will be in theatres all around the world. The post ‘Bluey’ Hits the Big Screen: Series Turns Movie After Huge Streaming Success appeared first on The Toy Book.

Funko's board now has nine directors. The post Funko Taps New Member of Board of Directors appeared first on The Toy Book.

Cherry blossoms have long been associated with Japan – and for good reason. These delicate little blossoms contribute an astounding $2.7 billion into the economy with over 63 million people (a number that includes both tourists and those living in

The deal includes worldwide rights to the toy license for dolls, action figures, remote controls, playsets, vehicles, robotics, and feature plush. The post Spin Master, Universal Expand ‘How to Train Your Dragon’ Franchise Partnership a

For the first time, Latin America and the Caribbean will see flagship stores and more. The post Toys ‘R’ Us Expands to Latin America and the Caribbean appeared first on The Toy Book.

Miraculous Corp. seeks to expand the Miraculous brand for its 10-year anniversary. The post Miraculous Corp Names Big Picture Licensing as UK and Éire Consultant for Brand Development appeared first on The Toy Book.

I’ve become a pretty big fan of De Rijke & Co. over the past few years, and am glad to see them experiencing so much success recently (I’m basing this on their booth at the New York City Windup Watch Fair being mobbed to the point that I coul

Product Details         The 2024-25 Upper Deck Artifacts Hockey card set continues its tradition of delivering a rich collecting experience, featuring a comprehensive base set, a diverse array of parallels, and a variety of inserts that cater to

Moose Toys’ Shannon Swindle will bring her passion for play-based learning and games to the platform. The post People of Play Welcomes Shannon Swindle as Director appeared first on The Toy Book.

Following an initial partnership in 2023 that produced a limited edition (and sold out) version of the Jet Star, Bulova and Complecto have teamed up once again for a trio of limited edition variants of the Super Seville, all with stone dials. The Bul

The milestone of 60 million downloads swiftly follows the Pokémon Trading Card Game Pocket’s nomination for Best Mobile Game at The Game Awards. The post ‘Pokémon Trading Card Game Pocket’ Surpasses 60 Million Downloads; New ‘Mythical Isla

Those who know me personally, and perhaps those of you who regularly tune into the podcast and read my little ramblings here on the blog, know that over the course of the last year I’ve become somewhat disillusioned with large luxury brands and wha

The video is integrated in YouTube's shopping program. The post MGA Entertainment Teams Up with The Rizzler for Diss-Mas Video appeared first on The Toy Book.

On a new release calendar that’s full of limited edition collaborations that don’t always make a ton of logical sense, it’s refreshing to see one come across our desks that feels like a genuine meeting of the minds. Oak & Oscar is a longtim

One of the cool things about the Omega Speedmaster is that it can truly be just about any watch it needs to be. It’s the Moonwatch, of course, but it’s also a racing chronograph, a dressy chronograph, a chronograph inspired by WWII era military w

Grinchmas will soon be everywhere. The post Grinch Strikes Global Holiday Frenzy with WildBrain Licensing Expansion appeared first on The Toy Book.

Houstonians can check out the Bluey x CAMP experience in February. The post CAMP Brings New Retail Location and BBC’s Bluey Experience to The Galleria appeared first on The Toy Book.

Heath Kenny is the Chief Content Officer, Ashley Depp is the Senior Vice President of Marketing and Franchise The post Miraculous Corp Adds Two Executive Appointments Ahead of 10th Anniversary appeared first on The Toy Book.

Over the years, my feelings about Nomos have become more and more complex. Like many enthusiasts, the brand was an early discovery on the forums, and felt like an insider’s secret of sorts. Here was a small firm based in the historic German watchma

The 11 new items will be available through Hasbro Pulse and select retailers next year The post Transformers Turns 40 with Big Reveals at Cybertron Con 2024 appeared first on The Toy Book.

Blokees has had the Transformers license since early 2023. The post Blokees Unveils New Figures at Transformers Cybertron Con appeared first on The Toy Book.

If you don’t get what you’re looking at, don’t worry. You’re not alone — in fact, that’s sort of the point. A quick glance at the new L’Armoriale Répétition Mystérieuse is more likely to incite questions than offer answers, but the l

The year is winding down, but only after a few more new releases. On this week’s episode of A Week in Watches, we take a look at the Ressence Type 9, the smallest Ressence yet. Then we dive into Jacques Bianchi, square up with the Circula Facet, he

I have had a love-hate relationship with bronze-cased watches for years. I truly appreciate how the metal ages; there is nothing quite like a beautifully patinated watch just before it turns into a greenish hue. The beauty is that it never quite ages

My relationship with Doxa watches spans over 20 years. As an avid reader of Clive Cussler, I was particularly excited when Doxa decided to relaunch the Sub 300T in the early 2000s. I even managed to secure a review sample for the magazine I wrote for

These Gabby’s Dollhouse-themed treats mark an exciting licensing agreement between the brands. The post DreamWorks Animation and CandyRific to Launch Sugary-Sweet Licensed Products appeared first on The Toy Book.

Gotta catch 'em all! The awards, that is... The post Ultra PRO Celebrates Holiday Success for Pokémon Trainer Guess: Unova Edition appeared first on The Toy Book.

Jimeka Broussard and Jenna Marson will expand the brand through licensing strategies. The post One Fish, Two Fish: Dr. Seuss Enterprises Promotes Two Directors of Licensing appeared first on The Toy Book.

When IWC launched an updated version of their Ingenieur at Watches & Wonders 2023, it was a moment that many observers of the brand had been anticipating for years. After years spent building up their Pilot collection, there was a sense in the co

One of my favorite pastimes within the world of watch enthusiasm is to tell anyone who will listen that the “Leopard” Rolex Daytona is my favorite version of the storied chronograph. When the Daytona comes up in conversation (and it does, a lot)

This is Carve’s first big move since acquiring Freeman Public Relations earlier this year. The post Carve Communications Powers Up Its Roster with Award-Winning Red Toolbox appeared first on The Toy Book.

Today, Americans sit down at their Thanksgiving table with their friends and family, and consider all that they’re thankful for. Good health, a warm home, great company, and a delicious meal will top many lists, as they should. But if you’ll allo

I feel like every time I look at Czapek, they’re doing something great. This time, they’ve released a new limited variant of the Antarctique, the Antarctique Purple Storm, with an otherworldly purple dial produced by Swiss dial maker Metalem. The

With a focus on collaboration and years of industry experience, Huter is ready to launch the brand to new heights. The post Diverse Marketing Names Dan Huter as Director of Specialty Toy Sales appeared first on The Toy Book.

Real pinball machines for under $1,000... The post Game On: Wonderland Amusements Looks to Bring Real Mechanical Pinball to the Masses appeared first on The Toy Book.

Operation Snowball seeks new toys and games to achieve its mission of providing a gift to every kid in the Philly school system! The post Toy Industry Partners Sought to Provide Gifts for Operation Snowball appeared first on The Toy Book.

The Danner Memorial Window, originally commissioned in 1913 for an Ohio church, shatters the auction record for Tiffany Studios to highlight Sotheby’s event.

This cocktail will be served at special events and participating bars during the show. The post Spielwarenmesse eG Names ToyCocktail of 2025 appeared first on The Toy Book.

Current CEO Kirk Perry will retire at the end of the year. The post Stuart Aitken to Head Circana as President and CEO appeared first on The Toy Book.

The first-of-its-kind doll will come holding her own Latin GRAMMY. The post From GRAMMY Stage to Bratz Doll: Karol G and Bratz Partner for Historic Collab appeared first on The Toy Book.

Spin Master’s 50th-anniversary celebration pivots into collaborative gaming. The post Rubik’s Cube ‘Runs’ to Roblox appeared first on The Toy Book.

Playstation platforms accounted for 82% of Call of Duty: Black Ops 6's total console full-game dollar sales. The post Call of Duty Season Powers 10% Rise in U.S. Video Game Sales appeared first on The Toy Book.

When you think of Ressence, the first things that come to mind are likely the brand’s forward thinking, non traditional design language, and their completely unique mechanical solution for telling time via a series of rotating circles as opposed to

This week’s episode of A Week in Watches is a bit of a doozy. We start off a with some quick coverage of few new releases from C Ward, Studio Underd0g, and Jaeger LeCoultre. After, we take a more in depth look at the new Serica 1174 Parade, the bra

The winners represent kids from 18 states and five countries. The post People of Play Names Its Young Inventors International Champions appeared first on The Toy Book.

Build-A-Bear Workshop is having a big year of collaborations, including Wicked, Sanrio, and, now, KFC. The post Build-A-Bear, KFC Bring the Flavor with New Plush Collection appeared first on The Toy Book.

Remember the Paris Olympics? It seems, somehow, like they took place a lifetime ago, but it was just this past summer – mere months ago. It was a crazy time. Lots of conversation about the pollution in the Seine, an all time great gymnastics co

On November 24th, the weekend before Thanksgiving, the Las Vegas strip comes alive with the Formula One World Championship. Street circuits have a different vibe to them than the purpose-built racetracks. Especially in Vegas, the parties and exciteme

This collaboration will start with gaming experiences for preteens before expanding to other age categories. The post Digitoonz Media & Entertainment Spain, Morgana Studios Join Forces for ‘YugiBao’ appeared first on The Toy Book.

Have a spare million or two dollars (or more)? You could be the next owner of the oldest known stone tablet bearing the Ten Commandments, a treasure of incredible historical significance.

Surge Brands will help Crazy Aaron’s ooze across diverse product categories and into new audiences. The post Surge Brands Is Global Licensing Agent for Crazy Aaron’s appeared first on The Toy Book.

Caregivers are urged to shop smartly. The post The Toy Association Shares Tips for Toy Safety Awareness Month appeared first on The Toy Book.

Toy Business Forum is giving itself a makeover after 20 years in the toy industry. The post Toy Business Forum Unveils New Concepts to Celebrate 20th Anniversary at Spielwarenmesse appeared first on The Toy Book.

The Toy Solider is suited up and ready to delight nostalgic fans and new audiences. The post Retail Nostalgia: KB Toys is Back in Action as Firefly Brand Management Leads Licensing Efforts appeared first on The Toy Book.

These resources are based on the findings of a three-year UNICEF study. The post The LEGO Group Partners with UNICEF for Digital Gaming Resources appeared first on The Toy Book.

I had the privilege of writing about the last Studio Underd0g 03SERIES Salm0n release for Worn & Wound in September. Serendipitously, Studio Underd0g was in Montreal the following week with the RedBar traveling road show. It was a real treat to s

Users can find the perfect Hasbro game for them. The post Hasbro Launches AI-Powered Game Finder appeared first on The Toy Book.

The winning model will be honored with a die-cast release. The post ‘La Liebre’ Races into First Place for Hot Wheels Global Legends Tour Title appeared first on The Toy Book.

Maen’s Manhattan has proven to be a watch that works particularly well as a blank canvas of sorts. We’ve seen a number of limited editions of Maen’s integrated bracelet sports watch (including our own) and each finds new ways to present the pie

It’s getting close to the end of the year, and many of us are naturally in a reflective mood. I’d like to think I speak for most watch writers when I say that for us, it’s all about looking back at the almost incalculable number of watches we s

The ESCP has helped 10 million supply chain workers. The post Ethical Supply Chain Program Celebrates 15 Years appeared first on The Toy Book.

The board is gold and silver-foiled. The post Nike, Hasbro Come Together for LeBron James Monopoly appeared first on The Toy Book.

Sébastien Muller, a fourth-generation watchmaker, founded Brellum in 2017. Unlike many new brands, they did not pursue crowdfunding but adopted a more traditional approach. The first model released by Brellum was the Duobox, which was covered by Wor

Our friends at Time+Tide have launched their latest collaborative limited edition, a new version of one of our favorite TAG Heuer references, the Aquaracer Solargraph. The Solargraph builds on decades of Aquaracer heritage by incorporating state of t

Erin Morris has more than 25 years in the entertainment and licensing industries. The post WildBrain Names New Vice President of Strategic Franchise and Retail appeared first on The Toy Book.

New products are on the way for Snorks Odyssey, Fluppy Dogs, Hugga Bunch World, and more. The post Gen X Nostalgia: Punkies Playhouse, Surreal Entertainment Ink Licensing Deal for Beloved ‘80s Properties appeared first on The Toy Book.

Companies from more than 15 countries will be in attendance. The post Preshow Noël Toys & Games Returns to France appeared first on The Toy Book.

The company cites growth trajectory as part of the move. The post Swerve PR Rebrands as Swerve Strategic Marketing appeared first on The Toy Book.

Nigel Russell on the significance of Jim Marshall's 1963 photograph of Bob Dylan.

An early copy of the United States Constitution left in a file cabinet and forgotten for over 100 years, sold for $9 million at auction.

New stores. New stories. The docuseries is back for more... The post Exclusive: ‘A Toy Store Near You’ Returns for Season 7 appeared first on The Toy Book.

Belliveau will be the first person to serve in this new role. The post Former Hasbro Exec Joins The Toy Association as Chief Policy Officer appeared first on The Toy Book.

A limited-time mashup is hitting retail and adding a splash of pink to the Stumble Guys universe... The post Stumbling Into the Dreamhouse: PMI Kids’ World Releases Stumble Guys x Barbie Toy Collection appeared first on The Toy Book.

Just hearing the brand Elka brings back nostalgic memories of my trip to Neuchatel back in 2019, a picture perfect Swiss town bordering a very large lake. It’s often known as the “land of watchmakers” and hosts the headquarters for some of the

It was a valiant battle, but in the end, only three stand tall. The post The Strong Names 2024 National Toy Hall of Fame Inductees appeared first on The Toy Book.

I think it’s possible that when it’s all said and done, no brand will have had a more consequential 2024 than Bremont. I can imagine a watch environment three or four or five years out into the future where this brand is fundamentally changed (ev

After 20 long years, I think it’s time I finally come out of the closet. You see, mom and dad (and Worn & Wound readers), I am, in fact, a nerd. I know! I know! I’ve tried to hide it over the years. Secretly reading science-fiction at night.

With its innovative store design and new events, Toys ‘R’ Us Asia adds the magic of play to the holidays. The post Toys Are Joys: Toys ‘R’ Us Asia Holiday Campaign Brings Families Together appeared first on The Toy Book.

The opening falls the same week as World Kindness Day, a day that celebrates friendship, kindness, and inclusivity – the core values of Hello Kitty and Friends. The post Build-A-Bear and Hello Kitty Join Forces for First-Ever Collaborative Workshop

Rebellion is the leading UK comic book and video game company. The post Fanattik, Rebellion Come Together For 2000 AD Licensing Deal appeared first on The Toy Book.

The brick-built mascot is fur-rocious. The post LEGO Taps Cataclaws to Spread Holiday Cheer, Power Retail Sales appeared first on The Toy Book.

A new brand is the talk of the watch world today, and the latest example of a trend we’ve seen developing over the last several years. GRØNE is the new project from Bart and Tim Grönefeld, the brothers behind the Grönefeld brand, one of the most

This baking bundle includes the Scout Elf Pancake Party Kit, Poochie Pie Pupcakes Kit, and Snowball Fight Cookies Kit. The post Baking Up a Deal: The Lumistella Company Joins I’m The Chef Too! for Elf on the Shelf Collaboration appeared first on Th

If you’ve been paying attention to the world of the Hype Watch over the last few years, you’ve no doubt stumbled upon the hypiest Hype Watch of them all: the Cartier Crash. OK, maybe it’s not the hypiest Hype Watch, but it’s close. In terms o

The company sees an opportunity in competition and influence. The post Miniso Outlines Plans to Become Global Powerhouse appeared first on The Toy Book.

Louis Erard, in a move that I think many who follow the brand will view as somewhat surprising, announced a new watch last week along with the news that their longstanding Excellence collection, which has been the home to many of the collaborative li

Many of us know Citizen as a brand that creates affordable and (mostly) quartz powered watches. Often packed with a multitude of complications, in large case sizes, and complex layouts. But there’s another side to the brand as well, one that takes

Sandler brings more than 40 years of experience to the company. The post Exclusive: Wyncor Taps Industry Vet Steven Sandler as Chief Commercial Officer appeared first on The Toy Book.

Toxic Waste will be featured in toys, apparel, novelties, and more. The post Surge Inks Licensing Agreements For Toxic Waste Candy appeared first on The Toy Book.

Kids can the Kweens in the sprawling metaverse. The post Moose Toys, e.l.f. Beauty Bring XOX Kweenies to Roblox appeared first on The Toy Book.

The display encourages an in-store experience for shoppers. The post Relevant Play Offers New Mad Mattr In-Store Demo Display to Independent Retailers appeared first on The Toy Book.

TAG Heuer is introducing a third generation of the Carrera Chronograph Tourbillon in collaboration with the Senna brand, a commemorative company dedicated to the late Ayrton Senna’s legendary career as three time Grand Prix world champion. Senna’

LEGO continues to invest in itself to build a better future. The post Epic Build: LEGO Breaks Ground Innovation Campus appeared first on The Toy Book.

In the aftermath of World War II, Timex—known initially as The Waterbury Clock Company—sought to leverage the United States manufacturing experience gained during the war. The company aimed to produce affordable timing devices as an alternative t

For fans old and new, Bandai is inviting them to celebrate Godzilla’s 70th. The post Bandai Celebrates 70 Years of Godzilla with Legendary Kaiju Collectibles appeared first on The Toy Book.

These investors see a bright future for Snorble. The post Snorble Scores an Investment from FinestLove VC appeared first on The Toy Book.

A balloon featuring two characters from the series will debut next month. The post DreamWorks Animation, Universal’s ‘Gabby’s Dollhouse’ Joins Macy’s Thanksgiving Day Parade appeared first on The Toy Book.

Jack Day previously served at Kids Know Best and WildBrain. The post The Insights Family Taps New Global Strategic Account Director appeared first on The Toy Book.

Each participant will get to be a part of the mission in this one-of-a-kind Miraculous adventure. The post Miraculous Goes to Mexico City: Franchise Partners with Fever for Live Experience appeared first on The Toy Book.

Sooner or later, you just knew it was going to happen. For as long as there’s been a Pelagos, and as long as there’s been a Tudor GMT movement, and as long as there’s been a human impulse to speculate, there’s been a call for the Swiss brand

It’s always exciting when a collector finds a previously unknown work. Now, just in time for Halloween, a long-lost story by none other than Dracula author Bram Stoker has been rediscovered.

A one-of-a-kind auction showcases the meeting of human ingenuity and artificial intelligence in a portrait of computing pioneer Alan Turing, crafted by a robot.

Kim Utlaut previously spent 20 years at The Coca-Cola Co. The post Build-A-Bear Workshop Appoints New Senior Vice President and Chief Brand Officer appeared first on The Toy Book.

LEGO has begun building factories in Vietnam and Richmond, Virginia, where it plans to continue using renewable energy. The post LEGO Goes Green: Klando Factory Expands Renewable Energy by Over 100% appeared first on The Toy Book.

There is always something so intriguing to me about a collaboration when the brands really just go for it. But, I guess if one of the collaborators is Takashi Murakami, it’s sort of hard not to. For those uninitiated, Murakami is a contemporary Jap

The lineup features remasters of beloved classics and new Universes Beyond collaborations. The post Wizards of the Coast Unleashes 2025 Product Lineup at MagicCon: Las Vegas appeared first on The Toy Book.

Bremont has undergone a drastic brand transformation in the last year or so, moving away from what many would consider their rather reserved British design language to something more daring and youthful. The Terra Nova could really be considered the

Germany is the home of many prominent timepiece manufacturers. The most notable city known for watchmaking is Glashütte; however, another city, Pforzheim,, located roughly 560 kilometers away, has its own proud watchmaking history. Brands calling Pf

On this week’s episode of A Week in Watches, Zach Kazan and Zach Weiss, take you inside Windup Watch Fair New York City 2024. The biggest and best Windup yet, there were over 140 brands in attendance and tens of thousands of guests. Unfortunately,

Alex Guarneri will oversee sourcing strategies, supplier relationships, and more. The post Candyrific, Hilco Sweets Name New Director of Sourcing appeared first on The Toy Book.

This strategic decision was made during an ongoing operations evaluation. The post Diamond Comic Distributors to Consolidate Warehouse Operations appeared first on The Toy Book.

The latest consumer surveys project coins will jingle just as much as the bells this holiday season! The post NRF: Holiday Retail Spending Expected to Smash Records in 2024 appeared first on The Toy Book.

This 1980s-inspired plush collection doesn't include the Doozers, but it's still a doozy! The post New Little Tikes Fraggle Rock Plushes Take Us Back to the Rock appeared first on The Toy Book.

There was a time not too long ago when the new watches that Seiko debuted this week would have broken the internet. The new SPB481, SPB483 and SPB485 are, plain and simple, some of the strangest releases we’ve seen from Seiko in quite some time. It

A 30th anniversary is no small thing for a brand. For some perspective, only 25% of new companies even survive for 15 years. As such, it’s rightly a cause for celebration. This year, A. Lange & Söhne is celebrating two anniversaries, the 25th

You might be familiar with the work of Justin Walters through his work with Marin Instruments, which burst onto the microbrand watch scene back in 2021 with a unique, contemporary spin on the classic skin diver. Justin has just launched a new brand,

The Toy Association’s survey finds parents prioritizing holiday toys above all else. The post Holiday Toys Are Top Concern of Parents’ Budgets appeared first on The Toy Book.

Young customers can participate in an in-store scavenger hunt for their favorite superheroes. The post Miraculous, Ghostforce Partner with Burger King France appeared first on The Toy Book.

The company plans to empower teams to make quicker decisions and deliver innovation faster. The post Exclusive: Hasbro Begins Organizational Changes to Fuel Growth, Innovation appeared first on The Toy Book.

My Geneva Watch Days meeting with Ming Thein was easily one of my favorites of that whirlwind week. It was one of those hours where you’re presented with watch, after watch, after watch, and you kind of can’t help but get lost in all of the cool

With experience growing significant brands such as Mattel and Peanuts, Nowicki is primed to take the Miraculous franchise to the next level. The post Miraculous Corp Welcomes Roz Nowicki as Global Head of Consumer Products appeared first on The Toy B

Allow them to reintroduce themselves... The post RMS International Plots Major U.S. Relaunch appeared first on The Toy Book.

Showcase your products to retailers and key industry executives in one of our most-read issues of the year! The post Submit Your Products: The BIG Toy Book 2025 Edition appeared first on The Toy Book.

The line will include vehicles, playsets, and more. The post TOMY International To Launch ‘Karters’ Toy Line appeared first on The Toy Book.

This issue will highlight innovative products across multiple categories, including STEM, MESH, digital, sustainability, and more... The post Submit Your Products: The Toy Book’s International Innovation Issue is Coming Soon! appeared first on

If you’ve followed our recent coverage of Straum, you probably already know that they’ve been teasing a new entry in their Jan Mayen collection for some time. This weekend, at the Windup Watch Fair, the new watch from the Scandinavian brand made

You could say it's "A New Hope" for train lovers of all ages. The post NYCC: The Empire Strikes Track with Lionel x Star Wars Collaboration Revealed for 2025 appeared first on The Toy Book.

A holiday tradition continues with an all-new, 3-in-1 set. The post Hess Toy Truck Lights Up the Holidays With 60th Anniversary Edition appeared first on The Toy Book.

Oris is reaching a huge milestone, and that’s the 60th anniversary of their renowned Divers Sixty-Five, a watch collection that’s always been imbued in 1960’s nostalgia. Today they’re updating the Divers Date, a collection that on first glanc

While it’s probably apocryphal, Pablo Picasso was once quoted as saying, “Learn the rules like a pro, so you can break them like an artist.” I was reminded of this quote when I was introduced to the new watches from Paulin, the Modul D and E. L

One of the most interesting new watches (and new brands) to surface at Geneva Watch Days this year was the Albishorn Maxigraph, made in collaboration with Massena LAB. Now, just a few months after their debut, Albishorn is back with their second effo

This year’s Holiday Gift Guide includes more than 240 items from more than 150 companies. The post NYCC: The Pop Insider Unleashes its Sixth Annual Holiday Gift Guide appeared first on The Toy Book.

If you’ve been paying any attention to H. Moser & Cie. over the last few years, one thing should be abundantly clear — the Swiss watchmaker likes to keep things simple. While they may occasionally indulge themselves with an overwhelming quant

Anyone else have a watch that you look forward to seeing on the wrist of someone else? I think if you’ve been part of this community long enough, it’s almost a certainty. Invariably a friend or colleague will own something that you genuinely look

Shop early and often to avoid disappointment and overspending! The post The Toy Insider Reveals Top Holiday Toy Trends of 2024 appeared first on The Toy Book.

Mattel’s Tara McGrath, Spin Master’s Mike Bisogno, and Freeman PR’s Amy Friedland join the innovative community for toy professionals. The post People of Play Announces New Advisory Board Members appeared first on The Toy Book.

3D printing speeds up the design process of Radio Flyer's iconic toys. The post Radio Flyer Utilizes Formlab Fuse 3D Printers in Prototype Production appeared first on The Toy Book.

Toys and collectibles are invading New York Comic Con in a big way... The post NYCC: 12 Must-Attend Toy & Game Industry Panels appeared first on The Toy Book.

The brand collaboration celebrates the need for rest and creativity. The post LEGO Encourages Creativity with COLORSxSTUDIOS and Jacob Collier appeared first on The Toy Book.

Consumers can enjoy Neighborhood Toy Store Month by shopping locally across the U.S. next month. The post Independent Retailers Prep for ASTRA’s Neighborhood Toy Store Month appeared first on The Toy Book.

The brand occupies two mall floors and offers interactive shopping experiences. The post Miniso Unveils Exclusive Harry Potter Collab at Langham Place Pop-Up appeared first on The Toy Book.

Founded in 1948, Yema is an independent French watch manufacturer in Morteau, France, which as Yema reminds us, is “the birthplace of French watchmaking.” The third-generation Bôle family operates it alongside a team of watchmakers with over 40

Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new feature film and TV series. Producers Neal H. Moritz and Toby Ascher, who have worked on movies including Fast & Furiou

Bell & Ross is expanding on their enthusiast focused BR-X5 with a boutique edition iridescent dial variant, housing their manufacture calibre BR-CAL.323. For those that aren’t already familiar with the BR-X5 launched in 2022, this is a relative

Arizona’s SēL Instruments have been making, literally, bomb proof watches since 2017. The term overengineered is often thrown around in watchmaking, but no other brand quite embodies this term the way SēL Instruments does. Not only do they engine

Brew has had quite a run with their Metric chronograph. When the watch first appeared in the summer of 2021, it was clear that the brand had a hit on their hands, but it’s grown into what I think could fairly be called full fledged phenomenon statu

LEGO will open a factory in Vietnam in 2025. The post The LEGO Group Plans Training Program in China Ahead of New Factory Opening appeared first on The Toy Book.

Both Ruvin and Bisman will work closely with the CEO of the nonprofit to elevate its brand and advance its mission. The post Sesame Workshop Promotes Hallie Ruvin to SVP of Communications & Public Affairs, Aaron Bisman to SVP of Marketing appeare

The program kicked off on World Teachers' Day, October 5, 2024. The post MAGNA-TILES Continues Partnership with AdoptAClassroom.org, Helps Classrooms Nationwide appeared first on The Toy Book.

The last few years have been good for enthusiasts of classically designed, complicated watches. Historically the purview of the exorbitantly wealthy, the complicated dress watch has become increasingly democratized in recent years, thanks in no small

2025 is shaping up to be a big year for '80s kids. The post The Loyal Subjects, Hasbro Serve Up More Details on ‘Retro Reimagined’ Brand Partnership Plans appeared first on The Toy Book.

SEVEN aims to redefine the concept of entertainment with the inclusion of e-karting experiences to six of its recreational complexes. The post Saudi Entertainment Ventures Joins Forces with Mattel to Bring Hot Wheels Electric Karting Experience to Sa

Conor McGregor and others are heading to toy departments this spring. The post PMI, UFC Jump Into the Octagon for New Toy Line in 2025 appeared first on The Toy Book.

Return-to-office mandates can be pretty lame, but this one makes it fun. The post 9 to 5 Warriors Returns to Kickstarter as The Bandits Strike Back appeared first on The Toy Book.

The discovery of the Golden Owl marks the end of a 30-year quest that blended tricky riddles, chancy clues, and oodles of adventure across France.

The 2024 virtual event will close with the launch of Hasbro’s second annual Women Innovators of Play Challenge. The post Tune Into Hasbro’s Women Innovators of Play! appeared first on The Toy Book.

As watch enthusiasts, we all have our weaknesses. Some feature or design quirk that makes very little sense in practical terms, but nonetheless appeals to us in ways we can barely even describe. Something that falls into this category for me is the

The affable and longtime co-host of the wildly popular reality TV show, "American Pickers," Fritz never fully recovered from a stroke he suffered in 2022.

Clement Meynier, an engineer, was fascinated by the automotive and horological world, which led him to enroll in a watchmaking training center in Geneva. Six years ago, he established his watch brand called Depancel, a name derived from a combination

When we build a post on the Worn & Wound website, there’s a box you can check to indicate what type of watch we’re writing about. The options are what you expect: diver, dress, casual, pilot, sport. The list is pretty full. At the bottom, tho

‘Piece by Piece’ is coming to theaters next month; the Over the Moon set is available now. The post The LEGO Group and Pharrell Williams Celebrate Their Collaborations appeared first on The Toy Book.

Todd Snyder has once again teamed up with a quintessentially American maker to produce a highly limited field watch — and it’s not who you think. For decades now, and particularly since the founding of his eponymous brand in 2011, Todd Snyder ha

Four new products have been revealed; some are available as soon as today. The post Avalon Hill Reveals New Games at This Year’s SPIEL Essen appeared first on The Toy Book.

The winged hourglass is a memento mori, historically symbolizing that our time on earth is fleeting. It encourages us to make the best of the time we have. In other words, time flies, and Longines has been using their version of a winged hourglass lo

Stanichi was formerly Senior Vice President, Hot Wheels and Global Head of Vehicles The post Mattel Names Roberto Stanichi Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets appeared first on The Toy Book.

I attended the 5th year of Nomos’s annual forum this week, and even though the theme was about design and colors, it was the new manual winding movement that received the most attention.  As a seasoned writer who has closely followed Nomos’s

This month, shoppers can experience in-store demonstrations of all 14 Top Toys. The post Toys “R” Us Canada Reveals 2024 Top Toy List appeared first on The Toy Book.

When we last checked in with Maen, they had just released their latest collaboration with visual artist seconde/seconde, a take on their popular Manhattan integrated bracelet sports watch that was both playful in its aesthetic and sober in its theme.

Zenith, for the third year in a row, has joined forces with Susan G. Komen, the world’s leading nonprofit breast cancer organization, on a limited edition watch meant to highlight the work Susan G. Komen is doing and raise money for the organizatio

The licensing fees from the agreement will fund grants for nonprofits and community projects. The post Own the Doge Is Coming to ‘Roblox,’ ‘Fortnite’ appeared first on The Toy Book.

Lorca, founded just about two years ago by New York City based watch enthusiast and recording artist Jesse Marchant, has unveiled their second watch. The new watch, the appropriately named Model No.2, is a follow up to the GMT we looked at in the ear

There is something incredibly satisfying about good design. Sure, this may seem like a basic statement; but, in the world we live in today, maybe it isn’t. So much of the watch market now relies on a steady IV drip of collaborations, bright colors,

The company looks to honor its legacy of innovation and fun with a hint of nostalgia... The post Lionel Trains Celebrates 125 Years of Fun and Innovation appeared first on The Toy Book.

New initiatives, attractions, and expansions are in store from Toys ”R” Us Asia and its partners. The post Toys ”R” Us Asia Debuts New Store Concepts for Kids and Kidults appeared first on The Toy Book.

When I think of Louis Erard, two things tend to spring to mind: regulators and collaborations. As a brand, they have mastered each of these, and they have contributed to some of my favorite releases in recent years (the brand’s whimsical collaborat

This is the brand's 15th U.S. location. The post Pop Mart Launches New Chicago Location appeared first on The Toy Book.

This list features 150 popular toys for every age this holiday season. The post Toys ‘R’ Us, Macy’s Reveal 2024 Geoffrey’s Hot Toy List appeared first on The Toy Book.

Fans gain access to a new documentary, hours of bonus content, and exclusive action figures only available through the campaign. The post New Teenage Mutant Ninja Turtle Documentary Launches on Kickstarter appeared first on The Toy Book.

Select LEGO artists head to LEGO HQ to share their amazing creations. The post 15 International LEGO Fans Showcase Masterbuilds at LEGO House, Denmark appeared first on The Toy Book.

These trends will help brands stay competitive and innovative. The post BrandTrends Shares 8 Licensing Trends for 2025 appeared first on The Toy Book.

Grose brings over 15 years of toy industry expertise to his new role. The post Innov8 Creative Academy Hires Dave Grose as Senior VP and Director of Global Sales appeared first on The Toy Book.

Earlier this year, Zenith revealed a revived version of a classic part of their past in the Chronomaster Original Triple Calendar. The triple calendar, with apertures for day and month alongside the 9:00 and 3:00 subdials, is an old fashioned complic

Back in January 2023, Fears and Christopher Ward collaborated on the Alliance 01, the first limited edition watch made specifically for the Alliance of British Watch and Clock Makers. The watch became an immediate cult sensation, partly due to its un

When you work in the watch industry, one of the questions you get asked over and over again is “What’s the best watch for $XXX?” The dollar amount is constantly shifting depending on who is asking the question or their level of horological curi

There are a handful of constants in the watch world that are truly worth celebrating: the annual crush of people on Geneva each spring for Watches & Wonders, the annual debate over whether a “summer watch” is a thing, and that first comment o

Not since the Beatles have four individuals teamed up to create something greater than the sum of its parts. While this might be just a tad hyperbolic, the new This Is Our Time Megapod watch in a cross-collaboration between Amstersdam’s Ace Jeweler

Miraculous garnered more than 40 billion views on YouTube prior to this collaboration. The post Miraculous Corp, Simba Dickie Group Strike ‘Miraculous’ Licensing Deal  appeared first on The Toy Book.

Panerai has announced a quartet of watches made in partnership with the U.S. NAVY SEALS, a capsule collection meant to highlight the brand’s mission of crafting reliable, purpose driven watches. All of the models share an aesthetic link through the

For as long as I can remember, movies have been my deepest obsession and primary interest. Watches came much later in comparison and followed half a dozen other deep dives into hobbies both mainstream and incredibly niche (talk to me about Scotty Cam

When it comes to mastering the balance between refinement and artistry, does anyone do it better than Japanese watchmakers? King Seiko’s latest additions to the KSK line-up just proved my point. These three new references – the latest from the re

Fans will get to dive deeper into the thrill of top speed racing, brick by brick. The post Racing to Play: LEGO, F1 Launch Fan Experience Partnership in 2025 appeared first on The Toy Book.

The deal includes multiple opportunities for licensing in toys and games. The post Race On! Le Mans, IMG Extend Licensing Deal to 2029 appeared first on The Toy Book.

Toys "R" Us is curating gifts through a new e-commerce site. The post USPS Teams Up with Toys ‘R’ Us for Operation Santa appeared first on The Toy Book.

This is the first time a Formula One driver has piloted a life-size LEGO build… The post F1 Star Lando Norris Leads LEGO, McLaren Partnership at Silverstone appeared first on The Toy Book.

Wisconsin-based PlayMonster first picked up the KOOSH license in 2021. The post Hasbro, PlayMonster Extend KOOSH Collaboration to 2027 appeared first on The Toy Book.

Minase, the independent Japanese watch brand, and our friends at watch media outlet Fratello have collaborated on a third edition of the brand’s cult favorite M-3. After versions in purple and green each of the last two years, this latest release s

With the release of G-SHOCK’s latest references, you can tell that the brand is in it for the long haul. Ten years, to be exact. Yes, you read that right – G-SHOCK is promising a ten-year battery life on their latest GA-010 and GD-010 watch serie

“In this world nothing can be said to be certain, except death and taxes.” It’s been 235 years since Ben Franklin wrote those words, and I think it’s fair to say he pretty much hit the nail on the head with them. That said, he lived in a diff

This year's Holiday Gift Guide packs a punch with more value than ever and more than 375 toys from 139 established and emerging toymakers. The post The Toy Insider Unwraps the Hottest Holiday Toys for 2024! appeared first on The Toy Book.

It’s kind of hard to believe, but in the long history of Doxa divers, they’ve never made a dive watch with a lefty crown. That’s a bit surprising only because we tend to associate Doxa with the manufacture of professional grade dive instruments

There are few things that I enjoy writing about more than a crazy new watch from Bell & Ross. These watches are catnip for me, whether it’s something along the lines of my beloved Multimeter, a watch incorporating a giant skull, or a case that

The expanded licensing program will launch in the U.K. next year. The post Spin Master, WildBrain CPLG Bring ‘Vida the Vet’ Worldwide appeared first on The Toy Book.

New today from Baltic, a trio of limited edition versions of their Prismic “cocktail watch,” each with a colorful stone dial. The watches have been announced to celebrate Baltic’s new showrooms, one exotic dial for each. The Paris showroom is t

There are only two stops remaining before the Hot Wheels Legends Tour Semi-Finals. The post 1957 BMW Isetta Wins Hot Wheels Legends Tour Houston appeared first on The Toy Book.

During the global pandemic lockdowns, many people found themselves with more free time. Some chose to learn how to make sourdough bread, some indulged in playing video games, and others channeled their creativity into new endeavors. Richard Benc was

On episode 89 of A Week in Watches, Zach Weiss checks out a trilogy of new releases. First up, from the UK is Christopher Ward’s new C60 Lumiére. Featuring big blocks of Globolight, it’s a lume fiend’s dream. Next is a new and long-awaited Sin

The company unites leading players in the art, jewelry, and toy & family sectors... The post Ross Clark Named CEO of Adventure Media Holdings appeared first on The Toy Book.

If you’ve chatted with the Formex team at a Windup event over the course of the last year or so, they have subtly teased their latest release, the Stratos UTC. It’s a watch that’s been in the works for some time, and a pretty big move for the b

The new senior leadership team focuses on strategic management expertise across key territories, partnerships, finance, and operations. The post WildBrain CPLG Announces New Leadership Structure to Drive Growth appeared first on The Toy Book.

The company is striving to have a more global name. The post ZURU Toys Expands Marketing Team to Drive Global Growth appeared first on The Toy Book.

Norqain has just unveiled what is certainly their biggest release of the year, and quite possibly their most ambitious release since the debut of the Wild One two years ago. The new Independence Skeleton Chronograph expands on the design language we

Confession time: I’ve long been something of a Tissot PRX skeptic. The ultra popular watches have found a wide and enthusiastic audience, but for me they always seemed just a little too much like a Royal Oak homage. I know, I know – they are

Canspan BMG will cover Bonkers Toys' brands digital marketing for the rest of the year. The post Bonkers Toys Taps Canspan BMG for Q4 2024 Digital Marketing appeared first on The Toy Book.

“Attesa” is an Italian word that means “expectation” or “anticipation.” Since 1987, it has been the home of Citizen’s next-generation watches, where its expertise in processing titanium and employing innovative technolog

Top Italian licensing agency welcomes MGA into a new representation agreement. The post MGA Entertainment Pairs with Maurizio Distefano Advisory appeared first on The Toy Book.

While it can often feel like the watch industry today is an arms race of sorts to see who can come out with the best, brightest, and flashiest, it’s a nice respite to see a watch that is built with simplicity in mind. That, to me, is embodied in th

Bailey recently served as Head of Global Toys at Paramount. The post Moonbug Entertainment Selects Stephanie Bailey as Head of Global Toys appeared first on The Toy Book.

Breitling has been synonymous with pilot watches and aviation for 140 years. Throughout their illustrious history, many iconic collections have been produced, including the Premier, the Chronomat, and, let’s not forget, the world-famous Navitimer.

Close your eyes and come with me on a walk down memory lane. It’s 2006. I’m in my sophomore year of high school and it’s homecoming season. There’s a dance after the first football game of October and I’m out on the floor, in my very best o

Every year, for the last ten years(!) Apple has held a press event at their Cupertino, CA headquarters to highlight the launch of a new Apple Watch (and new iPhones, Air Pods, and iOS advancements). It’s kind of hard to believe that the Apple Watch

It’s probably not an exaggeration to say that GoPro is one of the most influential and consequential tech companies to spring up in the past two decades or so. Known for their easy to use, affordable, and compact action cameras, they have defined a

Kim Boyd shares how Hasbro supports female-identifying inventors in the toy industry. The post Talkin’ Toys: Hasbro’s Kim Boyd on ‘Women Innovators of Play’ Event, Commitment to Supporting Talent appeared first on The Toy Boo

It's a "collaBEARation" that extends Build-A-Bears connection to the NFL and its fans. The post Build-A-Bear Kicks Off NFL Season with Kansas City Chiefs Partnership as Kidults Score 40% of Sales appeared first on The Toy Book.

The partnership will expand Professor Puzzle's retail presence in the U.S. The post Asmodee, Professor Puzzle Strike U.S. Distribution Deal appeared first on The Toy Book.

If you’d told me eighteen months ago that the TAG Heuer Carrera would, in very short order, find itself once again at the center of enthusiast interest, there’s a very good chance I’d have laughed you out of the room. And yet, here we sit, 17 m

Louis Erard continues their ongoing series of collaborations with important independent watchmakers via their Le Regulateur collection with a new group of limited editions made in collaboration with Stefan Kudoke. Kudoke is a German watchmaker who ha

Since 2019, watchmakers Roue have been updating their TPS model in new colors, bringing new life to a vintage-inspired design. In the past, we have covered their releases of Two, Three, Four, Five, Six, and Seven – so you can make a pretty educated

One of my first and most eagerly anticipated Geneva Watch Days meetings was with Favre Leuba, a brand that I’ve admired for a very long time, even as its modern incarnation felt like a shell of the brand of its vintage heyday. Favre Leuba is a bran

The shared stand was fully booked for the Tokyo Toy Show. The post Spielwarenmesse eG Sees Success with World of Toys Pavilion at the Tokyo Toy Show appeared first on The Toy Book.

The upward trajectory of Christopher Ward in the eyes of enthusiasts and collectors has been well documented over the last few years. The Bel Canto, of course, completely changed the game for the brand, and was an announcement to the broader watchmak

For more than 140 years, Alpina has made a name for itself as a premier watch brand for sportsmen and adventurers alike. Now under the Citizen Watch family, the Swiss brand continues to bring to market exciting watches that often punch way above thei

On episode 88 of A Week in Watches, Zach Weiss takes you through several new and wild releases. Geneva Watch Days kicked off last week and with it, many cool things were announced. But that’s not all, as there were some surprise announcements too.

Considered one of the finest menswear retailers on the planet, The Armoury has been dressing men since its inception in 2010. Since then, it’s grown to become as much a store as a brand itself. Under the discerning eye of founder Mark Cho, every el

How long would it take you to invent an entirely new kind of watch movement? Five years? Ten years? If your answer was 27 years, you’d be on the right track. That’s how long it took the Spring Drive movement to go from idea to reality at Seiko. I

If you had any doubts that the collaboration frenzy that has gripped the watch world has cooled, the first day of Geneva Watch Days may have gone a long way toward silencing that particular intrusive thought. Not only did we see a formal alliance bet

Well, it wouldn’t be Geneva Watch Days without some wild new release from Massena LAB. Last year, the well-known design house partnered with Sylvain Pinaud to offer up a take on Pinaud’s modern marvel of a chronograph. This year, they’re lookin

It’s been an undeniably good year for watches over at Oris. Whether your tastes skew toward the Aquis or the Divers Sixty-Five, there have been plenty of wonderful new additions to the Oris catalog in 2024, from the all-new Aquis introduced at Watc

The watch world descends upon Geneva this week for Geneva Watch Days, which means new releases, which have been on a slow drip all summer, are suddenly on a more aggressive clip. While several dozen brands are official participants in Geneva Watch Da

As India’s luxury market continues to grow, there has been an opportunity for more domestic-made brands to shine. One such brand is the Bangalore Watch Company. Since 2018, the brand has been making timepieces that are inspired by the rich landscap

Over the past few years, Zenith’s limited edition releases made in collaboration with Felipe Pantone have been a highlight among the deluge of collaborative limited editions that have become so popular as of late. The Zenith x Pantone pieces tend t

The lifestyle brand has more than 6,600 locations worldwide. The post Miniso Opens 200th U.S. Location in Santa Monica appeared first on The Toy Book.

Golden Bear's first toy will launch in the U.S. next month. The post Golden Bear Toys Names Carve Communications as U.S. Agency of Record appeared first on The Toy Book.

The M.A.D.1 has been a genuine phenomenon since it debuted three years ago. The M.A.D. brand, an offshoot of MB&F, exists almost by accident. The debut watch was made available to MB&F friends and family as an affordably priced “thank you

G-SHOCK has a long history of collaborations with athletes and the brand has worked its way into the culture of professional sports in a meaningful way over the years. It makes a lot of sense that G-SHOCK, a watch that is virtually indestructible, wo