Considered one of the finest menswear retailers on the planet, The Armoury has been dressing men since its inception in 2010. Since then, it’s grown to become as much a store as a brand itself. Under the discerning eye of founder Mark Cho, every element of The Armoury is a considered approach to traditional, classic, and lasting style.
It’s no wonder, then, that their latest release, in partnership with Italian brand UNIMATIC, would hold these same values. The UNIMATIC x The Armoury Modello Cinque U5S-TA ‘Blu Notte’ is a timepiece that balances classic design elements without ever veering into the fussy – while also being incredibly contemporary in its approach to creating a timepiece for today as well as tomorrow.
Designed to be a daily wear watch, this watch has just enough design elements to keep the eye interested without veering into being ostentatious. For instance, the rich blue dial is a perfect neutral, while the concentric circles pressed into the dial give it a bit of depth. This is then offset against a cool grey seconds rail and dial trims, and all brought together with white hour and minute hands, filled with Super-LumiNova for visibility in a variety of conditions (like, say, cocktails in your best suit).
The watch comes with a ‘Blu Notte’ tapered quick-release two-piece TPU strap and a nylon strap is also included for more versatility.
Within the 36mm stainless steel case is an automatic caliber Sellita SW200-1b, promising approximately 41 hours of power. The Blu Notte watch includes a hacking feature to stop the seconds hand when setting the time. Turning the watch over and one finds the same circle pattern as the dial engraved in the caseback, and with a cheeky phrase: “Remove Jacket and Tie Before Diving”.
The watch will be available to purchase beginning September 5 and will be sold exclusively through The Armoury Hong Kong and New York locations, as well as online at thearmoury.com, with a retail price of $1,000. This is a limited production to just 50 pieces, with each watch being individually numbered on the caseback. Unimatic
