WHP Global, the parent company of Toys “R” Us, is joining forces with the Navy Exchange Service Command (NEXCOM) to open Toys “R” Us locations in its NEX stores.
Starting this fall, the first Toys “R” Us location will open at NEX Oceana in Virginia Beach, VA, followed by a location at the NEX in Jacksonville, FL. Just in time for the holiday season, these locations will be stocked with the latest toys and games and provide Navy families with an opportunity to shop for their loved ones. More stores will open at other locations starting next year, and military families will also be offered exclusive deals and access to special events.
This collaboration allows us to extend our reach and provide a unique shopping experience that caters specifically to the needs of those who serve our country."
Richard Honiball, Executive Vice President, Global CMMO, adds, “For our military families, we hope this Toys”R”Us expansion evokes a deep sense of nostalgia, while also providing an even greater selection and a more engaging experience!”
Toys “R” Us has been blazing a comeback trail in the U.S. in recent years, with shop-within-a-shop locations at Macy’s; flagship stores at American Dream and Mall of America; Airport stores; and more than 20 planned flagships created in partnership with Go! Retail Group.
Additionally, the Babies “R” Us brand is back in action with a flagship at American Dream and shop-within-a-shop locations opening in select Kohl’s stores this summer.
The post NEXCOM Enlists WHP Global to Bring Toys “R” Us to Military Families appeared first on The Toy Book.
