PMI Kids’ World’s Pudgy Penguins toys have made their way to Target.

Pudgy Penguins debuted last May on several e-commerce sites. Following the online release, the brand launched in more than 3,100 Walmart locations nationwide last September. Now, the NFT-based toy line is available in Target stores, including Pudgy Toys and newly licensed Lil Pudgys.

Target is now offering fans six different Pudgy Toys clip-on plush. The Pudgy Penguins brand features toys known for their NFT tie-in. Going beyond exclusively digital NFTs, each Pudgy Penguins toy includes a QR code that grants access to new traits in Pudgy World, an online adventure game powered by the zkSync Era blockchain. Players can customize their penguin characters, participate in quests, and more.

PMI Kids’ World released Series 2 of its Pudgy Penguin products earlier this year. Both Series 1 and Series 2 include plush as well as figures.

Pudgy Penguins also recently launched the OverpassIP licensing platform, where fans of the brand can submit their NFTs to be considered for future Pudgy Toys. The new Target toys include community Penguins licensed through OverpassIP.

“This expansion into Target, a leader in retail innovation, signifies more than just growth; it underscores our drive to widen the Pudgy Penguins community, attracting a diverse new audience to our IP,” says Luca Netz, CEO of Pudgy Penguins.

The new Pudgy Penguins toys are available at Target stores now.