As the industry prepares for next month’s Toy Fair, companies are gearing up to showcase their latest products.

McMiller, the company that also created It’s Bananas! will launch its latest game, Fish Fight, at Toy Fair. Fish Fight is a fast-paced and all-ages party game that takes inspiration from both cornhole and pétanque.

“People want games that are easy to learn, hilarious, and funnier to watch. Fish Fight was built for social media, just like It’s Bananas! — it thrives on big reactions, big laughs, and even bigger competition,” says Julian Miller, Co-Founder of McMiller.

True to McMiller’s trademark humor, Fish Fight was created to make players laugh. Additionally, in keeping with the company’s eco-friendly mission, the game is completely sustainable. Fish Fight is 100% plastic-free, with every component made from plant-based materials. It stands out as one of the most sustainable games on the market.

“After It’s Bananas! blew up, we knew our next game had to deliver the same level of original, physical, laugh-out-loud fun. Fish Fight takes classic outdoor games and gives them a comedy twist,” says David McGranaghan, Co-Founder of McMiller.

A sneak peek of Fish Fight will be available at the Toy Fair, which will take place from March 1 to 4 at the Javits Center in New York City. McMiller will be located at booth No. 6259.

The game will be available for purchase on Amazon starting in June 2025 and can currently be preordered at mcmiller.fun.

For more information about Fish Fight and Toy Fair, visit mcmiller.fun and toyfairny.com.