During the holidays, toys are on everyone’s mind. Although gift shopping is a major holiday stressor, Toys ‘R’ Us Asia is using the magic of toys to bring families together. 

The Toys of Joy holiday campaign implements a variety of in-store holiday activities and events that emphasize interactive play for both kids and kids-at-heart. With meet and greets, toy testing zones, and exclusive sweepstakes, Toys ‘R’ Us Asia is creating family holiday memories that will last a lifetime.

This holiday season, Toys ‘R’ Us Asia is expanding their Toy+Play concept to turn in-store shopping into a winter wonderland the whole family can enjoy. At the renovated Asia flagship store in Singapore, the sales floor is filled with interactive play zones featuring beloved brands like Transformers, Nintendo, Barbie, and more. The store will also host a variety of festive activities for families like meet and greets with iconic characters and LEGO Make and Take activities. These events carve out time for families to spend laughing and playing together — the real magic of the holidays.

Until Nov. 30, Star Card members have an extra gift under their trees. Members who spend at least $80 will receive a discount voucher for $10 off a purchase in December. Those who double their spending, double their vouchers! 

Members can also enter to win a chance for an all-out shopping spree. After a qualifying purchase, six lucky Star Card holders will be selected for a mad dash through a Toys ‘R’ Us store to grab as many items as they can in a single minute. That’s the fastest way ever to cross everything off your holiday shopping list! Qualifying periods for the two Toy Dash events are from now until Nov. 29 and Dec. 1-15. 

The Toys ‘R’ Us Asia Toys are Joys campaign is happening now. For a full list of weekly activities and events, visit its website.