Swedish brand Bravur was founded in 2011 with the goal to design, develop and hand build mechanical watches to order. Essentially, crafting watches to the highest standards, never compromising on craftsmanship and quality. They build all their mechanical watches in a small workshop in Båstad and having their own assembly gives them maximum control over their production.

Inspired by the founder’s shared enthusiasm for bicycle racing in the southern region of Sweden, their latest 2024 release is a new range within their ‘Team Heritage’ series. There are three new models, the REN, PEU and MER, each representing an iconic cycling team from the 1950s to 80s. The measurements are 37mm in diameter, 44.6mm from lug-to-lug and only 11.4mm thick, while a Swiss Made Sellita SW300 oversees the timekeeping.

The muse for the REN edition is the Renault team jersey, the very team that dominated the sport from 1978 to 1983. Its white sandwich dial cleverly displays the bold yellow, black, and white color pattern which characterized that team.

The PEU edition’s austere scheme represents the legendary checkerboard pattern of the storied Peugeot team of the 1960s through to the mid-80s. Its excellent monochromatic legibility is ever so lightly garnished with a hint of green accents.

The MER edition is the wildest of the three, inspired by the Mercier team that holds the record for the most participations in the Tour de France. Its textured purple dial is surrounded by a bright yellow chapter ring that mimics the color on the team jersey sleeves and collar.

All three watches display a semi-circle logo above the word automatic portraying each team’s cycling cap. The REN is offered in mixed brushed and polished stainless steel or in black PVD, as is the PEU, while the MER is strictly available in stainless steel. All are available on a variety of colored FKM rubber straps or black perforated leather, as well as on a Milanese mesh bracelet. Watches are available now and pricing is $1195 for all options. Bravur