Universal Pictures’ ‘Wicked’ Movie Secures New Licensing Deals Ahead of Release

Date: 2024-05-20
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Reference: The Toy Book

Universal Pictures is readying to release the Wicked movie,  a new big-screen adaptation of the popular stage musical. With the release of a new film, Universal Products & Experiences is readying its own slate of new licensed goods. Wicked will be partnering with a number of companies for products across categories.

Wicked releases in theaters this Nov. 27. | Source: Wicked Movie YouTube

Wicked has an impressive licensing lineup in toys, costumes, role play, publishing, stationery, and collectibles. Master partners LEGO and Mattel are joined by Bitty Boomers, Build-A-Bear, Chasing Fireflies, Disguise, Fisher-Price, Funko, Hallmark, Harper Collins, Hasbro, Hunter Leisure, Insight Editions, JAKKS Pacific. Jazwares. Kid Designs, The Noble Collection, Theory 11, Random House, Ravensburger, RMS International, Rubber Road, Rubies II, Snapco, and Spin Master.

It has been so fun to develop and expand the beloved story of Wicked and bring these incredible characters and worlds to life through magical products and immersive retail experiences; our global merchandise program across retail and theme parks reflects the film’s empowering themes and bold iconography, paving the way for even more excitement in 2025 with Wicked Part Two.
Vince Klaseus, President, Universal Products & Experiences

The licensing agreements don’t end with toys. Partners for lifestyle collaborations include Bombas, Cambridge Satchel Company, Swarovski, Sydney Evan, Voluspa, and more. Wicked will also see apparel and accessories collaborations with partners such as Cakeworthy, Bioworld, Crocs, Vera Bradley, and more. Finally, Blissy, Wet Brush, Lush, Hunter Price, and others will provide home, food, and beauty items. 

Beyond product collaborations, Universal Destinations & Experiences will have its own collection of Wicked products.

Wicked products will be available at a variety of retailers, including Amazon, BoxLunch, Her Universe, Hot Topic, Target, Walmart, and more. The movie is coming to theaters this Nov.27, the first part of a two-part adaptation of the Wicked musical.

The post Universal Pictures’ ‘Wicked’ Movie Secures New Licensing Deals Ahead of Release appeared first on The Toy Book.


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