Brian Fitzharris has been appointed Senior Vice President and General Manager of Mattel‘s Fisher-Price, effective April 22, 2024. In this role, Fitzharris will lead the Fisher-Price Infant and Toddler Core brands and oversee operations at the company’s East Aurora, NY campus.
At 94 years young, Fisher-Price has so much more room to grow, and under Brian’s management, the future is bright. His expertise as an operating leader combined with a proven track record of product development, and launching and revitalizing brands bodes well for Fisher-Price's long-term growth and success."
Fitzharris returns to Mattel from PlayMonster, where he served as Chief Commercial Officer. With 16 years of experience at Mattel, Fitzharris brings a wealth of knowledge to his new position, having held senior leadership roles in commercial and brand development.
“It is an honor to return to Mattel and be entrusted with overseeing a brand as iconic as Fisher-Price,” adds Fitzharris. “Fisher-Price is the No. 1 Infant, Toddler, and Preschool brand for a reason. For nearly a century, Fisher-Price has been a leader in child development; constantly creating new and innovative ways to support families and ensure children get their best possible start. That’s why Fisher-Price is cherished by parents and caregivers around the world. I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth.”
Fitzharris will relocate to the Buffalo area to be based at Mattel and Fisher-Price’s East Aurora campus.
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