VTech and LeapFrog, manufacturers of childhood development and electronic learning products, have selected Collective Measures, an employee-owned media and analytics agency, as their new media agency of record.
The new partnerships aim to support the global distribution of toys for babies, infants, and preschoolers across VTech’s and LeapFrog’s product lines.
Collective Measures will provide integrated strategy and planning, as well as research, analytics, and media mix modeling support, across the VTech and LeapFrog portfolios. The Minneapolis-based agency is completely employee-owned with a promise to ensure the success of its clients, employees, and community. The company is known for its full-funnel media capabilities and advanced analytics tool, Practix.
"The cultural fit between our teams felt natural from our first interaction. In addition to being media experts, our staff is full of parents and gift-givers, so we have a real, genuine passion for helping the business achieve its business goals."
“The enthusiasm that Collective Measures has for our business made them feel like a natural extension of our team from the very beginning,” says Ed Medica, President, VTech Electronics North America. “They exceeded our expectations for cultural fit, capabilities, experience, and talent, which makes them the perfect partner to support our brands.”
“Collective Measures and VTech are the perfect match. VTech has delightful product lines that excite adults and the children they love,” says Robin Boehler, Co-Founder of Mercer Island Group, which led a competitive agency review for VTech. “The agency is smart and nimble with outstanding capabilities that can help VTech use paid media to reach these audiences wherever they are.”
The new partnerships will take effect this spring.
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