No matter their size, many manufacturers are gearing up for next month’s Toy Fair, which will take place in New York from March 1 to 4.
While some of the largest toy companies in the world will attend, many smaller businesses will also participate. Toy Fair is an event for all shapes and sizes of the industry.
The Petite Pavilion, a new feature at Toy Fair, is designed to help those smaller companies thrive.
The Petite Pavilion, a pilot program launching at Toy Fair 2025, was created to provide even more opportunity for small and emerging companies to showcase their limited products in smaller and lower cost spaces. In partnership with Sari Wiaz of Baby Paper, Toy Fair continues to offer innovative market entry to maintain, foster, and strengthen the toy and play community.”
Small businesses like Baby Paper and ChattySnaps face the challenge of standing out against the larger companies that dominate the industry. They hope that participating in Toy Fair will give them a competitive edge, especially with the new Petite Pavilion.
“We are excited to be part of Toy Fair this year and meet new retailers we wouldn’t meet anywhere else,” says Alicia Schwartz and Annalee Oakley, Co-Founders of ChattySnaps. “We look forward to sharing our passion for conversation through our designs.”
For more information about Toy Fair and the Petite Pavilion, visit toyfairny.com.
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