WowWee, Mystic Moose Partner for Planet Mojo Blockchain Toys

Date: 2024-04-11
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Reference: The Toy Book

WowWee will release a collection of real-world toys inspired by Mystic Moose’s Planet Mojo thanks to a new partnership.

WowWee is known for its original toy offerings, including Fingerlings interactive tech toys. Now, it will bring that expertise to toy designs centered around Planet Mojo’s characters and story. 

We’re once again excited to work with Mike and Mystic Moose. Planet Mojo is an exciting IP rich with possibilities of toys and beyond. WowWee and Mike’s team are innovators, and I’m excited to see our early concepts come to life.
Andrew Yanofsky, Head of Marketing and Operations at WowWee

Mystic Moose founder Mike Levine has seen previous success partnering with WowWee for game-based products, with the release of Untamed ARena augmented reality (AR) toys.

The new Planet Mojo toys will connect with the gaming ecosystem by offering in-game digital collectibles in the form of non-fungible tokens (NFT). Each toy will include a QR code that allows the owner to mint it. 

The lore of Planet Mojo follows a larger technology versus nature storyline. | Source: Planet Mojo YouTube

Planet Mojo is a web3 gaming ecosystem created by Mystic Moose, a studio made up of video game industry veterans from LucasArts, EA, and Activision. The world of Planet Mojo has a larger story told through game releases, videos, and other media offerings. The lore pits the plant-like Mojo creatures, as well as their clan Champion allies, against a new technological virus threatening the planet.

Levine is confident that the new Planet Mojo release will prove popular. “These initiatives reflect our commitment to innovation, community engagement, and expanding the reach of the Planet Mojo universe.”

The post WowWee, Mystic Moose Partner for Planet Mojo Blockchain Toys appeared first on The Toy Book.


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