Robert Marick, former head of MGM Consumer Products, has launched M2G: Marick Management Group (M2G) ahead of Licensing Expo. The consultancy will aid global brands looking to scale their IP through a narrative-driven strategy.

M2G Founder and principal of the company Marick has experience in streamlining global business operations, brand management, product development, marketing, sales, finance, and business development. Marick has collaborated with and contributed to Fortune 500 companies such as Amazon MGM Studios, Disney, Mattel, Discovery, and Fox Entertainment. 

M2G offers several services, including brand building and support of business expansion across lines of business such as consumer products, interactive games, licensing media and advertising, and location-based entertainment. The new company will tailor services to the client’s requirements and position. Marick will lead a team that specializes in infusing product innovation and creativity into strategy and business planning, brand development, marketing and sales, product category development, brand management, and entertainment licensing. 

“I’ve had the opportunity throughout my career to work with a number of global companies, across multiple lines of business, on evolving their portfolio of IP in ways that connected with the cultural zeitgeist, and introduced iconic properties to new generations of consumers,” Marick says. “I’m looking forward to utilizing my experience, in this new endeavor, to help brands create imaginative and successful product strategies that will enable them to achieve their goals.”

For more information, visit marickmanagementgroup.com. Email Marick at robert@marickconsulting.com to set up a meeting at Licensing Expo.