Some of America’s favorite dolls will head overseas.

Maurizio Distefano Advisory, an Italian agency, has a new representation agreement with MGA Entertainment to represent the company for their franchises in Italy. MGA has headquarters in Los Angeles. The franchises in the deal include L.O.L. Surprise!, Bratz, Rainbow High, Yummiland, and Little Tikes. Little Tikes is the oldest franchise joining this deal dating back 55 years, and Yummiland, created this year, is the latest. 

Maurizio Distefano Advisory also has a sizable background in the industry with more than 20 years of licensing experience. Maurizio Distefano, the agency’s president, looks forward to this partnership. 

“Each brand has its own strengths and recognition,” Distefano says, “and I’m confident we will find the perfect partners by leveraging our expertise to achieve the best results. We are thrilled to represent MGA Entertainment brands in Italy. Each brand has its own strengths and recognition, and I’m confident we will find the perfect partners by leveraging our expertise to achieve the best results. Strategically, these brands enhance a new offer inside our portfolio that satisfies clients targeting female demographic, from preschoolers to young adults.”

For more information on MGA Entertainment’s brands, visit the company’s website.