Build-A-Bear Workshop combines its charm with Sanrio’s Hello Kitty charm to open the first-ever Build-A-Bear x Hello Kitty and Friends Workshop.
Sanrio is best known for Hello Kitty, the famous cat celebrating her 50th anniversary this year. The retail-tainment experience will honor Hello Kitty and give her fans —adults and children alike — an opportunity to shop for exclusive offerings and products.
At this Los Angeles experience, guests can expect a Hello Kitty-centric atmosphere, with pink aprons, pink and white shopping bags, and customized pink birth certificates for their new plush friends.
The opening of the Build-A-Bear x Hello Kitty and Friends Workshop is a meaningful moment for both of our brands. This workshop is about creating a space where guests of all ages can connect with their favorite Sanrio characters in a fun and memorable way. It's a special experience that brings together the magic of childhood with the creativity of today's culture.”
A grand opening event will occur on November 15 at the Los Angeles Westfield Century City shopping center.
To learn more about this partnership and follow along with the new releases, visit buildabear.com and sanrio.com.
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