K-pop fans in Indonesia have a new shopping experience coming their way. Miniso is holding a pop-up featuring its latest merchandise collection at Mall Summarecon Kelapa Gading in Jakarta from April 3-13.
The merchandise collection is inspired by Blackpink The Game, a mobile game featuring the K-pop girl group Blackpink. In the game, players take on the role of Blackpink’s manager, playing minigames and solving puzzles to book gigs for the band and upgrade members’ vocals, dancing, and more.
Miniso's Blackpink collection features more than 400 different products, including accessories, plush, and more. | Source: Miniso
Miniso's Blackpink collection features more than 400 different products, including accessories, plush, and more. | Source: Miniso
The pop-up will be filled with Blackpink The Game merch, including more than 400 SKUs, including streetwear, hats, accessories, plush cushions, and more featuring the band’s black and pink stylings.
Fans can win limited-edition merch and get access to the pop-up through Miniso’s social media channels, including TikTok, Facebook, and Instagram, where the company is offering 2,000 VIP fan slots.
Alongside Blackpink, Miniso has more than 150 licenses worldwide, including Peanuts, Disney, Sanrio, Care Bears, and more.
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