The brand Poppy Playtime has seen monster growth in merchandise sales and user engagement, reports Mob Entertainment, the company behind the IP. 

Poppy Playtime is a survival horror video game that debuted in 2021. Its newest characters, Smiling Critters, have wracked up over 4 billion views on YouTube, while PoppyPlaytime.com merchandise sales have risen 350% compared to the same time last year. Poppy Playtime Chapter 3, which came out in late January, has also become the highest-selling game in the franchise. 

“Our team has seen tremendous growth this year alone but none of it would be possible without their hard work and dedication behind the scenes,” says Seth Belanger, Co-Founder and CCO of Mob Entertainment. “I’d be remiss if I didn’t acknowledge our players and fans globally. We are inspired by their enthusiasm and are committed to continuing to deliver engaging content that resonates.”

A number of high-profile deals have opened up other expansions; Legendary Entertainment acquired the rights to adapt the Poppy Playtime brand to the screen, while Scholastic recently produced the first Poppy Playtime book. 

For more information on the company behind Poppy Playtime, visit the Mob Entertainment website.