Daron Worldwide Trading has named Vinnie D’Alleva as its new CEO. The company, acquired by Chaver Capital Partners and Greyrock Capital Group in 2022, is calling on D’Alleva to manage its extensive collection of licensed transportation-related toys, souvenirs, and collectibles.

D’Alleva boasts more than 30 years of experience in the world of toys. He got his start working in marketing and product development, gradually moving on to other areas of the industry. Prior to his role at Daron, D’Alleva worked as Chief Brand and Commercial Officer for TOMY International. He’s also held senior positions within Hasbro, Playmates Toys, Dorel Juvenile Group, and Mattel.

Daron was founded in 1987 and has since developed an impressive portfolio of aviation and transportation-related toys and collectibles. The company has model planes and other products featuring major brands such as FedEx, Delta, UPS, and more. Toy offerings include everything from a plastic Endeavor space shuttle to a Chevron tanker truck.

D’Alleva is eager to hit the ground running in his new role with Daron. “The opportunity to manage the full spectrum of business operations has always been a career goal for me,” says D’Alleva. “As an avid toy collector, and fan of Daron’s attention to design and quality, I am ready to get started and make a difference for my colleagues, customers, and the consumers.”