Rob Auerbach, Owner and CEO of CandyRific, died on the morning of May 7, leaving behind a lasting mark on the world of toys and candy.

Auerbach, alongside partners Michael and Paul Roberts, founded CandyRific in 2000. His work focused on bringing popular licenses to the company’s products. Auerbach had a keen eye for both licensing and branding opportunities within the candy industry. Thanks in part to Auerbach’s’ efforts, CandyRific now offers products featuring a variety of franchises, including Disney, Marvel, PAW Patrol, and more.

Prior to his time at CandyRific, Auerbach founded Rainbow Blossom Natural Food Markets in 1977, a company specializing in supplements, natural grocery goods, and organic produce. Rainbow Blossom is now managed by Auerbach’s daughter, Summer. 

Auerbach is survived by his wife, Pumpkin, and daughters, Summer and Star. His loved ones remember him as a gifted storyteller with a wonderful sense of humor.

The team at The Toy Book sends its condolences to Auerbach’s family.