Crazy Aaron’s Enterprises, known for Thinking Putty, Slime Charmers, and Land of Dough, recently selected Cassie Slane Guglielmo to fill the Manager of Licensing and Content Development role. Guglielmo will lead all licensing efforts for Crazy Aaron’s. 

In addition to leading licensing efforts, she will continue developing the Crazy Aaron’s brand by identifying key partnerships and product opportunities. She will also oversee the growth of content opportunities across strategic channels. 

Guglielmo has more than a decade of experience in the toy industry. Prior to her most recent role as Vice President at Barry & Jason Games and Entertainment, where she oversaw licensing, business, and partnerships, Guglielmo launched the arts & crafts company Dreamland Fairy. The company rapidly expanded into specialty markets and earned the Vendor of the Year recognition from Learning Express. She has also held roles in TV journalism, marketing, and sales. 

“Crazy Aaron’s is an incredible company and I am looking forward to working together with the team to expand the brands and product line into new markets while forging stronger connections with consumers,” Guglielmo says.

“We are delighted to begin expanding Crazy Aaron’s in new directions that build on the tremendous brand loyalty and passion our customers have bestowed upon us,” says Aaron Muderick, Founder and Executive Chairman of Crazy Aaron’s. “I look forward to developing valuable long-term partnerships within the toy and entertainment communities to develop exciting new products that deliver entertainment and healthy play for children worldwide.”

For more information about Crazy Aaron’s, visit crazyaarons.com.