Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organization, announced Andrew Lelchuk as its Director of Licensing.

Lelchuk’s past experience includes Universal Music Group, Warner Bros., Disney, Ralph Lauren, Ocean Pacific, and Bandai Namco. At Bandai Namco, Lelchuk was responsible for consumer and fan engagement through merchandise and marketing activations.

Before joining UFC, Lelchuk held similar roles in the music, entertainment, and lifestyle industries with global leaders such as Universal Music Group, Warner Bros., Disney, Ralph Lauren, Ocean Pacific, and Bandai Namco, where he drove consumer and fan engagement through merchandise and marketing activations.

“Having worked across nearly all product categories spanning all corners of the industry, Andrew’s deep relationships and experience will be a vital asset to our business, and we’re thrilled to add him to our team,” says Meghan Mernin, Vice President of Licensing, UFC.

Lelchuk will work with IMG Licensing, UFC’s exclusive licensing agency. Lelchuk will work with existing and new retail partners through collaborative marketing efforts to drive company growth.

More than 700 million people worldwide call themselves fans of UFC, and the company’s social media accounts have more than 300 followers. Part of the TKO Group, UFC produces more than 40 live events a year globally and broadcasts to 950 million households in more than 170 countries. It is headquartered in Las Vegas and offers UFC Fight Pass for streaming.

For more information about UFC and its ventures, visit ufc.com.