Jazwares, Mob Entertainment Launch ‘Poppy Playtime Forever’ on ‘Roblox’

Date: 2024-02-28
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Reference: The Toy Book

Jazwares and Mob Entertainment have teamed up to launch Poppy Playtime Forever on Roblox. The new experience will launch online Feb. 29. 

Poppy Playtime Forever, based on Mob Entertainment’s video game Poppy Playtime, expands the franchise’s immersive gaming opportunities and further explores the user-generated content experience.

The trailer shows how users can build their own levels. | Source: Mob Entertainment

In the game, players enter Playtime Co. Store to search the abandoned toy factory, unlock new environments, and overcome challenges. Up to 10 players can unite to survive the store. Players can create user-generated content with a level editor to design and share their own stories and challenges with others. 

“This collaboration with Jazwares represents a new chapter in delivering immersive gaming experiences to our players,” says Mob Entertainment’s Zach Belanger, Co-Founder and CEO, and Seth Belanger, Co-Founder and Chief Compliance Officer. “Roblox entertains 350 million users each month and we have gotten a lot of feedback from fans to develop an official game for the platform. Poppy Playtime Forever is set to revolutionize the Roblox gaming landscape, offering a blend of storytelling, the ability to collaborate with other players, and creativity that will captivate players worldwide.”

Characters like Huggy Wuggy and Kissy Missy will appear, and Roblox users can also customize their avatar with exclusive Poppy Playtime-themed accessories and earn skins, characters, and more. 

“Jazwares Game Studio brings [intellectual property] IP to life like nobody else can and we’re thrilled to team up with Mob Entertainment and introduce Poppy Playtime Forever to the Roblox platform,” says Kyle Hulse, Director of Gaming at Jazwares. “With Poppy Playtime‘s massive popularity and Roblox‘s rich history of community-generated content, it’s the perfect match as the brand ventures into various realms of gaming.”

The game will be available tomorrow at roblox.com.

The post Jazwares, Mob Entertainment Launch ‘Poppy Playtime Forever’ on ‘Roblox’ appeared first on The Toy Book.


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