Last week, Abacus Brands announced its global partnership with Pixicade. Now, the deals continue with HoloToyz, a company sparking imagination through augmented reality.
Under the new pact, Abacus Brands will oversee all national distribution channels to major platforms like Amazon and will act as a representative for HoloToyz in select international markets.
Our partnership with HoloToyz marks a significant milestone in our mission to bring exceptional, experiential toys to families worldwide. By combining our distribution and design expertise with HoloToyz's extensive portfolio of innovative products, we are poised to deliver unparalleled experiences to consumers across the U.S. and beyond."
The company will leverage its distribution network to introduce HoloToyz’s innovative products to new audiences. Retailers and consumers can also expect new packaging updates and redesigns to reflect the company’s unique offerings.
“Abacus Brands is a powerhouse in the experiential toy industry. Our shared commitment to delivering unique and enchanting experiences through augmented products creates an exceptional synergy,” adds Kate Scott, CEO and founder of HoloToyz. “We are delighted to announce our partnership with Abacus Brands as a key distributor, expanding our reach to bring joy and innovation to more children and families.”
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