A pair of category leaders are joining forces.
Next month, Walmart will begin carrying products from MAGNA-TILES, the No. 1 magnetic building sets brand.*
Last week, trucks rolled into MAGNA-TILES’ global headquarters in Bolingbrook, Illinois, where workers loaded them with pallets stacked high with building sets bound for Walmart store shelves across the country.
We’re proud to partner with Walmart, the largest retailer in the world, to bring the joy of Meaningful Play with MAGNA-TILES sets to the millions of U.S. families who visit their stores each week."
“Meaningful Play” embodies fun and engaging developmental toys by MAGNA-TILES, fostering child-led imaginative play.
Conceived in a classroom in 1997, MAGNA-TILES sets have become a must-have in the modern toy box, offering great value for money and providing countless hours of screen-free entertainment for kids while being embraced by creative minds of all ages.
We are very excited to welcome MAGNA-TILES into our toy department in Walmart stores. MAGNA-TILES are popular with kids and parents alike and are a great gift item, too. Adding them to our store assortment will provide even more convenient access to this great brand for our customers.”
For its debut assortment, Walmart handpicked four favorite sets that consumers can expect to find in stores starting in May: MAGNA-TILES Classic 37-Piece Set ($59.97), MAGNA-TILES Builder 32-Piece Set ($49.97), MAGNA-TILES Xtras: Roads 12-Piece Set ($29.97), and MAGNA-TILES Dino World 40-Piece Set ($79.97).
MAGNA-TILES sets are fully compatible with each other, allowing kids to mix and match pieces and broaden the horizons of their playtime.
*Source: Circana/Retailer Tracking Service/JAN-DEC 2023/USD
The post Magnetic Attraction: MAGNA-TILES Lands at Walmart, Bringing ‘Meaningful Play’ to Families Nationwide” appeared first on The Toy Book.
