Heathside Trading and Millimages have inked a licensing agreement to launch collections of Molang toys, collectibles, and gifts in Europe and the U.S. The agreement was brokered by Kirsty Guthrie for bRand-Ward Service.

“As big fans of the brand, we are excited to offer new ranges of product under our Khadou brand,” says Darren Epstein, New Products Manager for Heathside Trading.

Different products included in the deal are mini figures, bobbleheads, squishies, key chains, trading cards, die-cast, surprise toys, puzzles, slime, board games, and more.

“Together, our shared goal is to develop cute products and expand the kidult toys, collectibles, and gifting areas for Molang,” says Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages. 

Millimages’ most recent collaboration for the Molang brand is with Famosa brand PlaybyPlay for Molang plush. The collaboration debuted at Spielwarenmesse earlier this month and will hit the market in time for the holidays.

The collaboration between Heathside Trading and Millimages will launch in Q3 2024.