Red Toolbox named Carve Communications as its agency of record (AOR).

This is Carve’s first new client following the acquisition of Freeman Public Relations in November, marking further growth within the toy industry.

“I can’t think of a better way to start this era of Carve Communications than by adding Red Toolbox as our first new client partner post-acquisition,” says David Barkoe, CEO and Founder of Carve Communications. “Red Toolbox’s impressive roster of licensed brands will allow us to execute our sustainable model of PR and industry-unique method of measuring the value of the coverage we secure across a variety of vertical media markets and customer segments, going beyond toys and into lifestyle, food, and home/shelter.”

Red Toolbox makes toys inspired by professional-grade tools. The company has licenses with brands such as Miracle-Gro, Stanley, and Goodyear to bring real-world, kid-friendly tools and appliances to kids.  

“Carve is the perfect partner to support our expansion in the U.S.,” says Donna Arbietman, Senior Vice President of Marketing and Licensing at Red Toolbox. “Their years of experience and proven track record, coupled with their multifaceted, results-driven approach to PR, is exactly what we need to amplify our standout brands that families know and love.”

For more information about Carve Communications and Red Toolbox, visit carvecomms.com and red-toolbox.com.