Hasbro is naming three new senior executives as the company continues its digital transformation.

Dan Shull is joining Hasbro as Chief Digital Information Officer. Shull previously served as Chief Technology Officer at REI, along with executive positions at Signet, Nike, and Borders. In this newly-created role, Shull will oversee Hasbro’s digital and IT strategy.

“Dan’s retail background, sophisticated understanding of the digital landscape, and strong people leadership experience make him a welcome addition to the Hasbro team,” says Chris Cocks, Hasbro CEO. “I’m confident he’ll elevate Hasbro’s digital offerings to drive productivity and better serve our employees, partners, and fans.” 

Stephanie Beal, who has been with Hasbro since 2022, is promoted to Chief Supply Chain Officer. Recently, Beal led a system transformation to digitize planning processes across the company. Dan Rawson, Global Play Lead for Dungeons & Dragons and RPGs, is taking on an expanded role to lead Hasbro Direct, including Hasbro Pulse and other direct-to-consumer strategies.

“We are happy to celebrate Stephanie Beal’s and Dan Rawson’s new roles,” Cocks says. “They each bring strong capabilities, insights, and digital-first mindsets that will propel Hasbro forward as we continue to meet fans where they are and deliver magical play experiences across platforms.”