Spin Master will distribute Punirunes, a squishy digital pet that was introduced in 2021 by Japanese toy company Takara Tomy.

Since its debut, there have been more than 700,000 pieces shipped across Japan, Korea, Taiwan, Hong Kong, and Macau. Spin Master will expand the distribution to additional global markets.

Punirunes pets feature tactile, squishy play in addition to digital play, with 55 characters to collect and rare characters in each pod. On the outside of the toy, a full-color, backlit LCD screen displays the pet. 

Users can enter the world by placing their finger inside the hole to interact with the squishy dome and watch as the characters on the screen react. The finger is also displayed on the screen, mirroring the actions as if users are actually touching the character. 

“At Spin Master, we’ve often been said to have our finger on the pulse of play and in this case it’s literal,” says Doug Wadleigh, Spin Master’s President of Toys. “Punirunes is not your average toy, it adds an irresistible tactile element and physical connection to the digital pet in a fun and quirky way. With proven international success and the surge in popularity for anime-inspired toys we think Punirunes will be a hit with kids and kidults around the world.”

The Punirunes digital pet has a suggested retail price of $39.99 in the U.S. and $49.99 in Canada and will become available in August at all major retailers.