Build-A-Bear Workshop has named Kim Utlaut as its new Senior Vice President and Chief Brand Officer.
In this new role, Utlaut will continue Build-A-Bear’s evolution in regard to brand and communications strategy, focusing on strengthening and evaluating the company’s relationship with its consumer base.
Kim's appointment is a testament to management's focus on the ongoing evolution of Build-A-Bear as we drive toward delivering accelerated profitable growth. Her deep expertise in brand strategy and marketing, along with her innovative vision and passion, is expected to provide valuable insights as we look to continue to build momentum for the brand. We are confident her remarkable background and proven leadership will be valuable as we focus on opportunities to take Build-A-Bear to new heights, bringing even more joy to kids and those young at heart across the globe."
Previously, Utlaut served as a General Manager for Franchise Leadership at The Coca-Cola Co. In the role, she developed strategic partnerships with organizations including the NCAA, U.S. Soccer, and the U.S Olympic & Paralympic Committee. She has also worked at Sprint and Anheuser-Busch.
The post Build-A-Bear Workshop Appoints New Senior Vice President and Chief Brand Officer appeared first on The Toy Book.
