Iplayco, Rovio Partner for Angry Birds Attractions

Date: 2024-03-14
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Reference: The Toy Book

Iplayco, the amusement and family entertainment company, is partnering with Rovio Entertainment to design a new line of interactive and gamified Angry Birds attractions for family-friendly destinations. 

The new attractions include the Attack on Pig City Ballistic Adventure; Protect Bird Village, a Tag Active experience; and Angry Birds Inflatable Bounce Park, an interactive multi-event. All three attractions include interactive and digital experiences along with media-guided augmented reality elements.

We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand.
— Katri Chacona, Head of Brand Licensing at Rovio

“Iplayco is extremely excited to have these newly licensed Angry Birds attractions available worldwide to our client base,” says Scott Forbes, President of Iplayco. “We will be showing the new products at the upcoming DEAL trade show in Dubai in March.”

Each of these experiences is available worldwide with customizable offerings in development. Iplayco has production facilities in North America, Europe, and Asia and runs installations at theme parks, retail, restaurants, family entertainment centers, museums, and more.

The post Iplayco, Rovio Partner for Angry Birds Attractions appeared first on The Toy Book.


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