Malibu’s most famous resident is taking on a whole new style.
As revealed at The Toy Insider‘s Holiday of Play in New York City this fall, PMI Kids’ World partnered with Mattel and Scopely for the Stumble Guys x Barbie toy collection. The line arrives just as Barbie Dream Dash return to Stumble Guys this month, offering global retailers the opportunity to provide tangible play to accompany the digital gaming experience.
There are few icons as timeless as Barbie… This collaboration offers collectors a unique opportunity to celebrate two beloved worlds coming together. It will be a must-have for any fan and I am proud to bring this exceptional collaboration to life for PMI.”
The Stumble Guys x Barbie collection is a limited-time offering featuring beloved characters like “Malibu” Barbie, “Brooklyn” Barbie, Ken, Mr. Stumble, and more. Kids can collect 2.5-inch figures in blind boxes, 6-pack deluxe sets with a hidden rare character, 4.5-inch action-ready figures, 8-inch plush buddies, and 12-inch huggable plush.
“Surprising our players with fresh, unexpected experiences is what the Stumble Guys team does best. Building on our successful collaboration with Mattel to integrate Barbie into the game, we couldn’t resist the chance to partner with this beloved brand once more — this time, expanding into both digital and physical spaces,” says Jake Bales, Senior Vice President of Stumble Guys at Scopely.
PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S. Additionally, the range is available at select retailers in Australia, Brazil, Germany, Mexico, Poland, Spain, the UK, and more.
The post Stumbling Into the Dreamhouse: PMI Kids’ World Releases Stumble Guys x Barbie Toy Collection appeared first on The Toy Book.
