Wyncor is eyeing future growth with the addition of Steven Sandler as its Chief Commercial Officer (CCO).

The industry vet joins the company from Funko where he recently served as Vice President of Sales. In his new role, Sandler will spearhead Wyncor’s commercial strategy, focusing on driving global growth through strategic planning, revenue generation, sales and marketing leadership, and customer experience enhancement.

In just two years, Wyncor has brought to market a number of brands, including Miraball, Magic ReClay, SwopPop, Mon Ami, and OozySqueezy. The company holds global licensing rights from major toy and entertainment companies, including Paramount, Hasbro, and The Emoji Co., and produces products under popular brands like Teenage Mutant Ninja Turtles, Transformers, Miraculous, and more.

Sandler’s career spans more than 40 years of experience in the toy industry, including roles at JA-RU, Jada Toys, and Hasbro.

“Wyncor has quickly made an impressive impact at retail, offering cutting-edge products that feature iconic global brands from leading entertainment studios,” Sandler says. “I’m excited to join the team as we continue to push boundaries in the toy industry. Wyncor is poised for even greater success, and I’m eager to help lead the charge.”

Founder and CEO Julian Jacob agrees, noting that the company’s products and partnerships have already lead to rapid expansion at retail.

“Despite being a young company, Wyncor has already achieved tremendous success,” Jacob adds. “We are now exporting millions of toys to over 40 countries and are featured in more than 15,000 retail locations worldwide.”

Wyncor products are carried at Amazon, Kohl’s, Target, Walmart, and other retailers in the U.S. International retail partners include Smyths Toy Superstores, Carrefour, and Rofu.

Outside of toys, Julian Jacob can be seen as a “shark” on the M6 TV series Qui veut être mon associé?, the French version of Shark Tank and Dragon’s Den.