IMG has entered into an exclusive global multiyear deal to represent McDonald’s.
The deal aims to help McDonald’s grow its global licensing program. IMG will work closely with McDonald’s, drawing inspiration from its brand to develop various licensed products and experiences for consumers worldwide.
McDonald’s is at its best when we invite our fans to make the brand their own. IMG has an incredible reputation in the licensing industry. We have only begun to scratch the surface with our licensing and cannot wait to see the places we will go with IMG at the helm.
McDonald’s serves 65 million customers daily with 40,00 locations across 100 countries.
“Few brands can claim to truly shape culture the way McDonald’s does. With an unmatched presence across media, music, sports, fashion, and more, McDonald’s is deeply woven into our social fabric,” says Ricky Yoselevitz, Senior Vice President of Licensing, IMG. “From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can.”
Find IMG representatives at Licensing Expo in Las Vegas from May 21-23. Learn more about McDonald’s licensing opportunities at imglicensing.com.
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