PlayMonster, Diverse Marketing Partner to Expand Retail Reach

Date: 2024-07-09
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Reference: The Toy Book

PlayMonster is partnering with wholesale representative group Diverse Marketing.

Known for its wide array of toy and game brands, PlayMonster has entered into a three-year open-ended agreement with Diverse Marketing and Diverse Brands. Under the new arrangement, Diverse Marketing will represent PlayMonster across most of the company’s retail accounts. 

The Diverse Marketing partnership aims to improve service for PlayMonster partners across mass retail, specialty toy, and independent retailers. Combining efforts, the two companies will streamline representation and enhance PlayMonster’s retail presence.

PlayMonster has a full portfolio of games, toys, activity books, and more. The company has several licensed offerings, such as the Blueythemed Original Spirograph Jr., a Disney Trivia game, and more. Other PlayMonster brands and products include Pigs on Trampolines, Farkle, Colorforms, Five Crowns, Fashion Plates, and more.

Diverse Marketing has showrooms in Dallas, Atlanta, Las Vegas, Minneapolis, and Seattle.

PlayMonster plans to expand its portfolio of offerings throughout the year, with new products across categories such as games, crafts, and activities.

The post PlayMonster, Diverse Marketing Partner to Expand Retail Reach appeared first on The Toy Book.

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