Excitement is mounting for BRANDmate, the licensing and IP event from the team at Spielwarenmesse eG. Set to take place June 25-26 at the Zollverein Coal Mine World Heritage Site, industry leaders from various sectors will convene to exchange ideas, foster partnerships, and explore emerging trends.

Major companies, including Hasbro, Mattel, NBCUniversal, and Wildbrain CPLG, have confirmed attendance, along with a host of new exhibitors such as private-label clothing company G. Güldenpfennig.

“The commitment our participants have shown thus far, combined with a colorful program that is both practical and forward-looking, gives us the prospect and promise of two days full of inspiration and intensive networking,” says Christian Ulrich, Managing Director, BRANDmate.

This year’s event debuts RetailDay, a dedicated forum powered by Licensing International and BRANDmate. Scheduled for June 26, it features expert-led discussions, best practice case studies, and insights into evolving retail strategies.

“The way BRANDmate is developing is terrific,” adds founder Eva Stemmer. “Our BRANDbabies illustrate just how fruitful and innovative partnerships within our community can be.”

BRANDbabies are collaborations spawned from the BRANDmate event, such as the PAC-MAN Oreo cookies created in partnership between Mondelez and Bandai Namco Europe.

With a surge in interest, BRANDmate continues to establish itself as a must-attend event for IP owners, producers, and retailers looking to showcase brands and engage with a highly focused audience.