Geoffrey the Giraffe is headed to Latin America and the Caribbean: Toys “R” Us and Babies “R” Us are expanding through a partnership between WHP Global and Cotton Candy International. 

As part of the agreement, Cotton Candy International will open flagship stores in Panama and additional stores in the region. The stores will open in 2025 and feature toys, games, and interactive experiences.

“We are honored to partner with WHP Global to bring Toys ‘R’ Us and Babies ‘R’ Us to Latin America,” said Moises Cohen, CEO of Cotton Candy International. “This is an incredible opportunity to introduce these iconic brands to new markets. We look forward to creating a unique and engaging shopping experience with the opening of our flagship store in Panama, as well as expanding the footprint with standalone stores across the region.”

The expansion follows the iconic toy and baby stores’ global growth strategy. Toys “R” Us successfully launched in Mexico earlier this year and is in more than 32 countries. The brand plans to expand globally through retail stores and online in more regions.

WHP Global is the parent company of Toys “R” Us. Cotton Candy International is a leading distributor and retailer for Latin America and Caribbean markets, focusing on family and baby products. 

“This expansion underscores our commitment to delivering the joy of Toys ‘R’ Us to new markets and families everywhere,” said Stanley Silverstein, Chief Commercial Officer at WHP Global.

For more information on WHP Global’s growth plans, visit whp-global.com.