DeAPlaneta Entertainment, Mediawan Kids & Family, and TOMY International have inked a licensing agreement to create a line of toys inspired by the animated series, Karters.
“We believe that TOMY will bring innovation, delivering unique and engaging toys that embody and enhance the core values of the brand,” says Gianluca Ferrara, Head of DeAPlaneta Italy and International Head of Toys. “Our shared passion for creativity and quality is what makes this collaboration so inspiring, and we can’t wait to see the smiles on children’s faces. This collaboration marks a significant step forward in our mission to drive growth and create lasting impact in our industry.”
Karters features a group of three girls and one boy who explore Unicornia in their go karts, rescuing magical unipets and saving the kingdom along the way.
I would call this love at first sight. We were instantly captivated by the uniqueness of the IP, the wonderful and colorful world our heroes live in, its toyetic nature, and the strong values of empowerment, friendship, and equity, echoing TOMY’s everyday core values. We often talk about ‘TOMY Magic,’ and we cannot wait for kids to get their hands on Karters’ toys and experience that same magic embedded at the heart of this IP.
“We are excited to see the world of Karters come to life through this first toy line,” says Erick Rouillé, Senior Vice President of Global Distribution and Consumer Products at Mediawan Kids & Family. “We strongly believe in this series and its vibrant, high-potential universe, which we are convinced will captivate and amaze children all around the world. Our ambition has always been to create stories that inspire and entertain, and this collaboration allows us to extend that magic far beyond the screen.”
The upcoming toy collection will include figures, vehicles, playsets, plush, and more.
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