The LEGO Group Teams Up with Pharrell Williams for Animated Movie

Date: 2024-01-27
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Reference: The Toy Book

Pharrell Williams decided to go with a unique approach when it came to making a movie about his life. The artist, producer, and songwriter has partnered with The LEGO Group to create a new animated movie. 

Piece by Piece is a movie that explores Williams’ life and story. The movie is being launched by Focus Features and is directed by Morgan Neville. 

“When I had this crazy vision to tell this story through LEGO bricks, I couldn’t have imagined a better partner than Morgan. He is a legend,” Williams says. “Grateful that Focus wanted to collaborate with us and I’m honored to share this with the world and bring people into my universe. Building with LEGO bricks encourages us to follow our imagination … who would’ve thought that playing with these toys as a kid would evolve into a movie about my life? It’s proof that anyone else can do it too.”

Neville and Williams produced the project along with The LEGO Group’s Jill Wilfert, Senior Vice President of Entertainment Partners and Content, and Keith Malone, Director of Entertainment and Content Development, as executive producers.

“Pharrell is a true visionary and is someone who continually pushes the boundaries of what creativity means; something very close to our hearts here at The LEGO Group,” Wilfert says. “We believe the LEGO brick is the ultimate creative medium, allowing people to build, unbuild, and rebuild in as many ways as they can imagine, mirroring how Pharrell has continually innovated in his own life. Getting the opportunity to partner with him; with an incredible storyteller like Morgan Neville; and the wonderful team at Focus Features has been truly inspiring. The combined creativity of Pharrell and the LEGO brick is truly something special to see come together.”

Piece by Piece is set to hit theaters on Oct. 11.

The post The LEGO Group Teams Up with Pharrell Williams for Animated Movie appeared first on The Toy Book.


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