The Toy Business Forum is celebrating its 20th anniversary next year.

Since its beginning, Toy Business Forum has been the first place attendees think of for toy expertise at Spielwarenmesse. 

Celebrating two decades in the industry, the Toy Business Forum will revise its overall structure and introduce some new elements to its space at the fair.

Toy Business Forum, which will be in Hall 3A, is revamping its approach to the show by providing a stage for knowledge, discussion, and inspiration. 

Attendees can expect Toy Business Forum to host a wide range of programs at this year’s fair. New elements such as Tuesday’s ToyPitch for the press, Wednesday’s presentation of the ToyAward, and “Exhibitors on Stage” presentations are some of the events that will take place. There will also be a “fireside chat” between Spin Master CEO Max Rangel and the Spokesperson of the Executive Board at  Spielwarenmesse eG Christian Ulrich.

Another noteworthy presentation on the Toy Business Forum schedule will be a “Trend and Trade Talk” where Axel Gottstein, CCO of sigikid, and Christian Krömer, CEO of Spielwaren Krömer and Toysino, discuss if the specialist toy retail trade is still a relevant practice in 2025.

In addition, there will be “Trend and Trade Talks” throughout the week on subjects such as “kidults” and the German retail landscape. Industry sustainability discussions and new insights into the Chinese and Indian markets are also scheduled.

While Toy Business Forum’s presence at Spielwarenmesse will remain with the same name and location, the new design, speaker lineup, and networking opportunities will be fresh to attendees who have seen them at Spielwarenmesse in the past.

Spielwarenmesse is an international toy fair that takes place annually in Nuremberg, Germany. It will be held from January 28 to February 1, 2025, and members of The Toy Book team, including Vice President & Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales & Marketing James “JD” Devin will be in attendance.

For more information on Spielwarenmesse and Toy Business Forum, including the schedule of new programming, visit www.spielwarenmesse.de/en/toy-business-forum.