Spin Master Reveals Top 5 Playtime Trends for 2025

Date: 2025-02-26
Shared By:
Val

Reference: The Toy Book

Leading global entertainment company Spin Master announces its 2025 trends shaping playtime this year. Spin Master presents its five top trends and the toys that align with them.

The Melissa & Doug Blockables Town Play Set is one of Spin Master’s examples of the “Play with Pay Off” trend for 2025.

1. Transformagination

Transformation and imagination come together with these toys designed to celebrate the unexpected. Kids are captivated by shape-shifting objects and magical surprises. Examples of this trend include Spin Master’s Kinetic Sand Splash Starter Case, the Monster Jam Smash & Bash 1:15 GraveDigger RC, and the Stack’d Heishi Bracelet Studio.

2. Star of the Show

Storytelling and imaginative play go hand in hand. Kids engaging with heroes, iconic characters, or imaginative creatures fully immerse themselves in these captivating experiences. Spin Master’s Dance with Me Dora, Jurassic World Bitzee, and How to Train Your Dragon Ultimate Plasma Blast Toothless are excellent examples of this trend.

3. Play with Pay Off

Toys that teach valuable essential skills while providing the enjoyment of pure play are highly sought after this year. Learning through play is becoming increasingly popular. Examples of this trend from Spin Master include Ms. Rachel’s Potty Time with Bean Bear, the Melissa & Doug Blockcables Town Play Set, and the Rubik’s Cube Pulse Cube.

4. Micro-Moments

Slipping between the major holidays, numerous simple days of celebration are worth recognizing. Retail and toy companies can take advantage of these smaller occasions by embracing them and offering special items to interested fans. Examples of such days include National Unicorn Day (April 9), International Harry Potter Day (May 2), and Batman Day (September 20). People love having an excuse to celebrate and purchase their favorite toys.

5. Appetite for Fun

Snack-inspired toys are becoming a major trend. Although kids often hear they shouldn’t play with their food, this trend offers a fun exception to that rule. Examples include Spin Master’s Kinetic Sand Squish Pizza Playset, Cheeky Chonks Plush toys, and Melissa & Doug’s Water WOW! Scented Fruit and Treats activity.

At Spin Master, we’ve earned a reputation as an imagination company, celebrated for disruptive innovation that transforms the way kids play. This year stands out as one of our most remarkable yet, blending cutting-edge technology and fresh ideas with what’s trending in pop culture across our portfolio of evergreen brands, and incredible licensed toy properties. With highly anticipated theatrical moments and inspiring innovations, it’s an exciting time to be redefining the possibilities of play!”
Doug Wadleigh, Spin Master’s President of Toys.


For those who want to learn more about Spin Master’s products and trends for 2025, visit spinmaster.com.


KINETIC SAND SPLASH STARTER CASE

This arts and crafts kit includes blue Splash Sand, a rake, two molds, and a carrying case that doubles as an enclosed play space. The Splash Sand changes colors in cold or warm water.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MS. RACHEL POTTY TIME WITH BEAN

This interactive playset teaches kids essential potty-training skills with a cuddly bear named Bean. Little ones can roleplay using the potty with adorable accessories like outfits, props, and even stickers to celebrate a job well done.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 1+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

The post Spin Master Reveals Top 5 Playtime Trends for 2025 appeared first on The Toy Book.


Post Images

Tags

News

Comments

Want some money?

Sell an item like this or something different. Enjoy some of the lowest seller fees on the internet! What are you waiting for??? Press the button!

Sell Item Like This!