The Toy Insider, the consumer-facing sister publication to The Toy Book, is officially accepting submissions for this year’s Holiday Gift Guide.

Showcased on toyinsider.com and distributed in print, The Toy Insider Holiday Gift Guide spotlights the latest and greatest toys and gifts for the upcoming holiday season. The guide features more than 350 toys and also includes The Toy Insider’s well-known Hot 20, 12 under $20, and STEM 10 lists. 

Submitted toys are reviewed based on their play value, originality, skill-building, product integrity, and fun factor, as well as basic quality standards.

The Toy Insider Holiday Gift Guide reaches millions of consumers each year, acting as a trusted resource for gift-givers. In 2023, The Toy Insider generated more than 21 billion earned media impressions.

Those interested in submitting will need to fill out the submission form by June 12. Products must be new for 2024 and available for purchase by Nov. 1. There is a submission fee of $150 per toy, and companies must also send a sample of their product to The Toy Insider office no later than June 30.

The Holiday Gift Guide will launch this Sept. 17. To have your toy, game, or gift featured in this year’s guide, fill out the submission form on The Toy Insider gift guides page.