Crayola plans to extend the outreach of its upcoming Crayola Creativity Week event through partnerships and collaborations. The global education initiative will take place from Jan. 27 to Feb. 2, 2025. The week-long program helps kids understand the importance of creativity and helps educators implement creativity into curriculum to enrich learning and boost confidence.

Crayola is now seeking partnerships and sponsorships for the 2025 program. Crayola Creativity Week supports the brand’s mission to celebrate and nurture kid’s creativity. The program introduces kids and educators to different people who explain the role creativity plays in their lives, such as authors, illustrators, astronauts, musicians, entrepreneurs, and athletes. It also engages students and educators with hands-on learning and is provided at no cost.

According to Crayola, the initiative has grown by 205% since its debut in 2022. This year, more than 405,000 teachers from 100 countries participated in Crayola Creativity Week, and more than 6 million students were immersed in literary experiences, creative challenges, and celebrity videos.

“Our growth strategy for Creativity Week includes extending our reach both domestically and internationally,” Victoria Lozano, Executive Vice President, Marketing at Crayola, says. “Now is a pivotal moment to join this rapidly growing program that boosts learning with creativity and helps kids reach their full potential. Our strong brand equity positions Crayola and our partners to create unique new content and experiences together.”

Teachers can introduce creativity to several subject areas — such as math and literacy — through the program’s downloadable resources, which align with the education standards in 15 countries and are translated into eight languages. Schools and different learning communities can gather together to enjoy the culminating assembly and result of the hands-on experiences. This year, more than 10,000 pieces of artwork were posted on social media.

“Crayola Creativity Week provides children with tools to express their thoughts and imagination and inspires innovative thinking while helping kids develop lifelong creative mindsets,” Cheri Sterman, Senior Director of Education at Crayola, says. “It’s part of a larger brand initiative to support childhood creativity and help educators and parents celebrate more creative moments with children.”

Crayola representatives will be available to discuss collaborations at Licensing Expo, Booth No. A165.