Alongside the global relaunch of Littlest Pet Shop (LPS) — with products available this month — the brand has a new digital experience on Roblox. The Littlest Pet Shop experience on Roblox has seen more than 2 million viewers in the first month. 

The LPS Roblox experience is a collaborative project between Master Toy Licensee Basic Fun!, Hasbro, and Suit Up Games. Through Roblox, kids can interact with LPS pets in the digital realm. Users can care for, customize, and go on adventures with different miniature pets. 

“The Littlest Pet Shop experience on Roblox showcases the power of bringing together a beloved toy brand with an innovative way to immerse in and engage with the brand in the digital space,” says Jay Foreman, Chief Executive Officer of Basic Fun! “We couldn’t be more excited about this phygital experience and look forward to revealing more exciting integrations over the coming year.”

In addition to more than 2 million unique visits in the first month, which occurred prior to the coordinating products launch, the experience has also achieved a 91% Likes/Approval Rating and 9.8 Minutes on Average Play Time, according to Roblox.

“We set out to create a virtual space that would not only capture the essence of the beloved Littlest Pet Shop brand, but also provide fans with a truly immersive experience. Beating expectations on Roblox is a testament to the passion and creativity of all of the teams involved in bringing this project to life,” says Ross Targett, General Manager of Suit Up Games. 

“We are thrilled to kick off the comprehensive global relaunch of the beloved Littlest Pet Shop brand with this immersive LPS experience on Roblox that has already wow-ed the worldwide LPS fanbase, as well as the Roblox community,” says Eugene Evans, Senior Vice President of Digital Strategy and Licensing of Hasbro. “We continue to work with amazing partners to bring fans everywhere, on all digital platforms, the opportunity to enjoy LPS and other Hasbro brands.”