Plush company Dan Dee International is partnering with lifestyle brand Smoko.
The collaboration between the two companies will bring Smoko’s unique style to a line of plush, collectibles, decor, and seasonal items. Smoko’s style is best noted by the simple smiling face on boba, dumplings, potatoes, cats, and other objects and creatures.
Smoko’s imaginative designs and commitment to quality resonate deeply with our own values, making this collaboration a natural fit. We look forward to leveraging our manufacturing expertise to bring Smoko’s beloved characters to life across a wide variety of product classifications, delighting fans worldwide.
“Their reputation for excellence in toys and decor manufacturing aligns perfectly with our commitment to deliver products of the highest quality to our customers,” says Jeff Yen, Co-Founder of Smoko. “Together, we are excited to introduce a new dimension of fun and creativity to the world of toys and decor.”
The licensing agreement was brokered by Evolution USA, Smoko’s global licensing and brand management agency.
The post Dan Dee International Inks Global Master License Agreement with Smoko appeared first on The Toy Book.
