The toy industry can never have enough mermaid dolls or toys based on popular cartoon characters. This new partnership is bringing both to shelves.
Australia-based toy company Headstart International is collaborating with entertainment studio Rainbow to develop and distribute a toy line based on the Netflix show Mermaid Magic.
This animated kids’ series follows the adventures of mermaids and quickly rose to No. 1 on Netflix Kids in 55 countries just 48 hours after its release. It was the most-watched kids’ television show on Netflix during its debut week.
We are delighted to partner with Rainbow and bring this incredible property to life. Mermaids are a timeless interest for children, and Mermaid Magic successfully combines friendship, adventure, and magic into a wonderful new show.”
The toy line will launch in the fall of 2025 and include fashion dolls, mini dolls, playsets, and role-play toys. It will be available at all major retailers and toy stores.
For more information about Headstart International, Rainbow, and the upcoming line, visit headstartint.com and rbw.it/en.
The post Rainbow, Headstart International Plunge Together for Mermaid Toy Line appeared first on The Toy Book.
