Moonbug Entertainment and VaynerWatt, a production studio founded by VeeFriends creator Gary Vaynerchuk, Eric Wattenberg, and Matt Higgins, are partnering to produce a content franchise inspired by the VeeFriends universe. The two companies will create and produce a 2D-animated show titled VeeFriends.

Designed for kids ages 6 and up, the show invites viewers into the VeeFriends universe, featuring different VeeFriends characters who compete in a challenge arena called the VeeDome. The characters will battle the biggest issues facing kids and teens and come out both stronger and more self-aware.

“I built VeeFriends in order to help change the world through dynamic characters that were both virtuous and entertaining, engaging and enlightening,” Vaynerchuk says. “I am excited to work with Candle Media and Moonbug Entertainment, which share many of the same core values, to expand this franchise for new platforms and audiences.”

“Through VeeFriends’ characters, we aim to inspire both empathy and competition, empowering the next generation to balance passion with emotional understanding,” says Andy Krainak, VeeFriends President.

“Our companies share a vision to contribute to the development and enrichment of the next generation, which naturally allows for a strong partnership,” says René Rechtman, Co-Founder and CEO, Moonbug Entertainment. “The VeeFriends characters and universe that Gary and his team have created will make a strong foundation for an engaging show.”

“With the VeeFriends universe, Gary and the VaynerWatt team have built an innovative, inspiring, digitally-native story world, which has galvanized a deeply engaged community around characters that espouse positive values,” says Kevin Mayer and Tom Staggs, Co-Founders and Co-CEOs of Candle Media, Moonbug Entertainment’s parent company.

VeeFriends will launch this summer as three-minute YouTube shorts. For more information about VeeFriends and Moonbug Entertainment, visit veefriends.com and moonbug.com.