Creative Kids Group just got slimed.
The maker of arts and crafts kits and compounds inked a multi-year, global deal with Paramount to manufacture and distribute products under the Nickelodeon Slime brand. The new line of products inspired by Nickelodeon‘s iconic green goo includes pre-made jars of slime, DIY kits, novelty toys, science kits, game sets, and outdoor toys.
It couldn’t be a better time to get ‘slimed. We’re already expecting to distribute more than 1 million pounds of Nickelodeon Slime in 2024 and we aren’t stopping there.”
The first wave of Creative Kids’ Nickelodeon Slime products launches this spring with an assortment of Slime Jars in six sweet scents such as Lavender Boba, Pink Lemonade, and Marshmallow Dreams in a variety of Slime types like Bingsu, Cloud, classic Glass style, and some proprietary formulas.
Creative Kids plans to make the line available to independent specialty retailers and mass-market chains in more than 40 countries spanning the U.S., the UK, and throughout Europe, Asia, and South America.
“Creative Kids is a long-time partner of Paramount, and we are looking forward to the relationship being extended to include Nickelodeon Slime,” says Priya Mukhedkar, Senior Vice President, Consumer Products, Paramount.
Creative Kids’ portfolio includes products sold under the Sense & Grow, Play-Doh, Miracle-Gro, and Glitter Academy brands, among others.
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