The toy industry is headed to Los Angeles this September and the vibe is already electric.
While the traditional fall preview meetings between retailers and manufacturers occur throughout the entire month of September, much excitement is swirling around the LA Fall Preview Market Week which runs Sept. 9-13.
The Toy Association revealed this week that space in its LA Fall Preview venue is officially sold out with 78 toy and game manufacturers setting up shop at 2250 East Imperial Highway in El Segundo, California. This space complements other facilities, including 1960 on Grand aka “The New Toy Building” and OPEN/Spaces at OPEN in El Segundo, in addition to the dozens of permanent showrooms throughout the greater LA area.
News of the LA Fall Preview sell-out comes on the heels of word that The Toy Foundation locked in Blues Traveler to headline its Party with a Purpose event on September 9 at TAO. The networking event benefits the Foundation in its efforts to bring joy to kids in need.
Music and musical play are incredibly powerful tools in supporting mental and behavioral health, and we want everyone to have access to this power. We’re excited to support The Toy Foundation’s Children’s Hospital Play Grants program in delivering the healing power of play to children and families in need while they’re going through one of the hardest moments in their lives.”
Nominations Open for the 2025 Toy of the Year (TOTY) Awards
The Toy Foundation also opened nominations for its signature program, the Toy of the Year (TOTY) Awards. The 25th TOTYs takes place on Feb. 28, 2025 ahead of Toy Fair in New York and serves as the key fundraiser for the Foundation.
Members of the industry are encouraged to submit nominations in 16 categories through August 23, 2024. Full details can be found here.
The Toy Book Heads to LA!
Members of The Toy Book team will be on the ground in Los Angeles this September as we release our 2024 LA Fall Toy Preview Issue. This issue is packed with content and will be available at select touchpoints throughout the area. If you haven’t yet booked ad space in the magazine, please reach out to Jackie Breyer, James “JD” Devin, Thomas Stephen, or Stephanie Infantino to book your space ASAP. Time is running out!
The post Blues Traveler Set to Rock ‘Party with a Purpose’ as LA Fall Toy Preview Sells Out; TOTY Nominations Open appeared first on The Toy Book.
