Kids and retailers hoping for playsets, books, and pajamas for beloved dump truck Leo and his construction vehicle friends Lea, Lifty the Forklift, and Scoop the Excavator, will soon have their heart’s desire: licensing for Project First’s Leo The Truck will be handled by Anjar Co. & Becker Associates. 

“We have impressive viewership from U.S. in both English and Spanish, and we get requests from U.S. fans looking for Leo merchandise,” says Vladimir Nabatov, Head of Business Development, Project First. We are happy to start developing the U.S. market and have a strong belief in success with Anjar Co. & Becker Associates.”

Leo The Truck is the star of an animated series for kids ages 0-6. The program, which was produced by the Russian company Project First, has been translated into 15 languages and has 23 billion views and 50 million subscribers on YouTube. Two seasons of 130 episodes are available on several platforms, including Amazon Prime; music is available on Amazon and Spotify. Season three of Leo The Truck will be released later this year.

Anjar & Becker Associates have licensed more than 1,500 products and brands in the preschool, infant, pet, apparel, toy, game, and media industries. Through this agreement, kids can take their love for familiar construction vehicles offline.

“Jonathan [Becker] and I are very excited to represent Leo The Truck. Preschoolers love vehicles, especially construction vehicles, and we expect this brand, which has already garnered 23 billion views, to quickly translate into vehicles, playsets, games, toys, books, construction, T-shirts, and pajamas,” says Patti Becker, CEO of Becker Associates.

You can learn more about Project First and its programming at projectfirst.ru.