Global Merchandising Services, a leading music, celebrity, and lifestyle merchandising company, appointed Lisa Streff as Senior Vice President of Licensing & Brand Development for North America.

Streff joins the Global team with an extensive background in music merchandising and brand development. She served as Senior Vice President of Global Licensing for Universal Music Group’s Epic Rights and Bravado rosters, where she oversaw worldwide licensing for artists including David Bowie, AC/DC, and Tupac.

In her new role, Streff will collaborate closely with Global’s Head of Licensing Jens Drinkwater and Director of Licensing Mary Kean to expand the company’s North American licensing programs and broaden its rights representation services.

Founded in 2008 by Barry Drinkwater, Global has established itself as a provider of merchandising solutions for some of the world’s most iconic artists, including One Direction, Beyoncé, and The Rolling Stones.

“It has been a thrilling ride over the past 10-plus years working in the world of music merchandising starting with my mentor Dell Furano’s Epic Rights through Universal Music Group and now joining the amazing team at Global,” Streff says. “I am excited to dive in with Jens and Mary to further build the program of Global’s slate of world-class artists.”